Director, Ecommerce Marketing (boutiques)

Director, Ecommerce Marketing

The Director, Ecommerce Marketing is a critical leadership role on the Marriott Bonvoy Boutiques team. This leader will own the roadmap and performance of our website and promotions. The ideal candidate has extensive experience leading ecommerce channels for lifestyle consumer brands, driving conversion through consumer shopping experiences, growth marketing channels, product launches and promotions. As a key leader on the team, this person will own and report on the website metrics and promotional effectiveness, providing full-funnel insights and executing testing strategies to achieve data-driven insights. The Director will work closely with Development, Merchandising, Brands and other marketing team members to develop marketing strategies that resonate with our various customer segments.

Education and Experience Required

4-year degree from an accredited university.

8+ years of relevant professional experience in ecommerce marketing demonstrating progressive career growth and a pattern of exceptional performance.

Leadership experience overseeing ecommerce website development roadmap

Experience with driving website conversion optimization in an ecommerce company

Demonstrable experience across multiple marketing channels including full-funnel site optimization, email/SMS, paid, social, content.

Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.

Education and Experience Preferred

Proven track record leading marketing for a home furnishings, luxury or gift industries preferred.

Experience building organizational competencies and best practices in a start-up or high-growth ecommerce business.

Team management experience.

Core Work Activities

Oversee website strategy and execution inclusive of homepage, campaigns, launches, and new features.

Oversee UI/UX improvement prioritization and requirements in collaboration with the development team.

Analyze user flows and business analytics to drive conversion and improve customer experience.

Deliver marketing channel recommendations and develop a promotional calendar to drive business performance and user engagement.

Lead end-to-end website launches in partnership with Merchandising and Marketing teams.

Drive website traffic through SEO and GEO in partnership with Content Marketing.

Manage marketing channels and analytics as needed to drive performance.

Develop site campaigns with a marketing calendar, inclusive of gaining alignment and allocating resources.

Establish and meet or exceed marketing KPIs.

Contribute to the overall strategy of the Retail business and communicate our objectives internally.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.