Director ITD Marketing

Portfolio Marketing Director - Intelligent Devices (ITD)

Rockwell Automation is a global technology leader focused on helping the world\'s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that\'s you we would love to have you join us!

The Portfolio Marketing Director - Intelligent Devices (ITD) is a strategic leader responsible for shaping and executing unified, outcome-driven marketing strategies across a company\'s suite of offerings-supporting four businesses of the Intelligent Devices Portfolio. Key responsibilities include:

• Go-to-Market Strategy: Develop and deliver comprehensive GTM plans that align with business unit goals and strategic priorities.
• Campaign Leadership: Lead enterprise-level horizontal solutions messaging, including executive-level communications, and drive integrated campaigns across regions.
• Product Launches: Oversee launch readiness and execution, ensuring alignment across stakeholders and regions.
• Customer-Centric Messaging: Define and position horizontal solutions and capabilities with compelling value propositions tailored to market needs.
• Performance Tracking: Monitor pipeline and revenue impact, leveraging dashboards and scorecards to assess campaign effectiveness and ROI.

Strategic Focus Areas

• Multichannel Integration: Lead multichannel marketing strategy, working with senior leaders to integrate channels and touchpoints for a seamless customer experience.
• Business Planning: Develop annual business plans with quantified outcomes, budget alignment, and cross-functional integration.
• Competitive Intelligence: Ensure robust market research and competitive analysis to inform product and marketing strategies.
• Team Development: Build and lead a team of specialists in messaging, enablement, and competitive intelligence.
• Stakeholder Alignment: Collaborate with product management, sales, and regional marketing teams to ensure strategic alignment and execution.
• Organizational Influence: Communicate the function\'s strategy and motivate teams to achieve business goals.

Rockwell Automation is an Equal Opportunity Employer Disability/Veteran. If you are an individual with a disability and you need assistance or reasonable accommodation during the application process, email our Talent Acquisition representative at RAApplicationsupport@ra.rockwell.com.