Director, Marketing

Director, Marketing

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

About the Indiana Economic Development Corporation :

Bring your biggest and boldest ideas to life as an employee of the IEDC. We are a fast-paced and forward-thinking team charged with pursuing economic development opportunities for current and future Hoosiers in our state and around the world. Our culture embodies the spirit of being bold and working collaboratively to create the economy of the future.

The IEDC is organized as a public private partnership led by the Secretary of Commerce and governed by a board chaired by the Governor of Indiana.

The Indiana Economic Development Corporation has been recognized as one of the 2023, 2024, and 2025 Top Workplaces by Indianapolis Star.

Role Overview:

The IEDC Director of Marketing leads the agency's integrated marketing strategy in support of statewide business development, stakeholder engagement and brand positioning objectives.

This role is responsible for campaign strategy, industry sector marketing, brand activation and alignment with Business Development priorities. The Director partners closely with the Chief Communications Officer to ensure marketing efforts directly support growth initiatives.

Salary Statement:

The salary range for this position is $80,011 - $85,000 commensurate with education and work experience.

A Day in the Life:

Develop and implement comprehensive marketing strategies aligned with economic development goals.

Lead sector-focused marketing initiatives targeting priority industries.

Oversee campaign planning, media strategy and brand positioning in close collaboration with the Director of Digital and Content.

Collaborate with the Business Development team to align marketing activities with attraction, expansion and retention strategies.

Ensure marketing initiatives support lead generation and relationship development.

Provide strategic guidance for high-profile announcements and stakeholder engagements.

Oversee event strategy and activation efforts in partnership with the Senior Manager of Events.

Ensure events support defined business objectives and measurable outcomes.

Manage marketing budgets and agency contracts.

Oversee procurement processes and vendor performance.

Supervise marketing and events team members.

Serve as a senior advisor to the Chief Communications Officer.

What You'll Need for Success:

Education:

Bachelor's degree in marketing, communications, business, or related field

Experience:

8+ years of progressive marketing experience

3+ years of supervisory experience

Demonstrated experience leading integrated marketing campaigns

Experience working in economic development, government or B2B marketing

Experience working with business attraction teams

Ability To:

Manage multiple projects and deadlines simultaneously at a high level within tight deadlines

Develop and maintain stakeholder relationships

Work within a quickly evolving environment

Travel occasionally in-state as necessary

Supervisory Responsibilities/Direct Reports:

This role may be utilized in a supervisory capacity based on agency needs.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes:

Three (3) medical plan options (including RX coverage) as well as vision and dental plans

Wellness Rewards Program: Complete wellness activities to earn gift card rewards

Health savings account, which includes bi-weekly state contribution

Deferred compensation 457(b) account (similar to 401(k) plan) with employer match

Two (2) fully-funded pension plan options

A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:

160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers

Up to 16 hours of paid community service leave

Combined 192 hours of paid vacation, personal, and sick leave time off

12 paid holidays, 14 on election years

Education Reimbursement Program

Group life insurance

Referral Bonus program

Employee assistance program that allows for covered behavioral health visits

Qualified employer for the Public Service Loan Forgiveness Program

Free Parking for most positions

Free LinkedIn Learning access

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at jobs@spd.IN.gov.