Director, Marketing Strategist - Immunology

Director, Marketing Strategist - Immunology

Join Novartis as a Director, Marketing Strategist - Immunology where you will conduct strategic planning, drive implementation, and execute marketing strategies, marketing mix, and operational plans in service of the brand in the immunology disease area. The Director will closely partner with cross-functional and extended team members to translate product strategy into customer-centric concepts and deliver on key business objectives and priorities. This role will also be responsible for interfacing and maintaining effective relationships with cross-functional teams, Customer Engagement team, as well as the Customer Experience Planning and Optimization team to ensure that the marketing strategy and concepts are effectively orchestrated into impactful and relevant campaigns, tactics, and experiences. This position will be based in East Hanover, NJ and will not have the ability to be located remotely. This role will not provide relocation support and only local candidates will be considered; please only apply if this location is accessible for you. This position will require 15-20% travel as defined by the business (domestic and/or international).

Key Responsibilities:

• Lead the development and execution of marketing strategies across different audience segments or channels and identify and recommend priority activities that drive commercial value for a target audience. Prepare for managing two indications with different lifecycle but focused on same HCPs.
• Lead team of marketers through development and execution of marketing strategy and career management for individuals on the team.
• Leverage an enterprise mindset to strategically position existing brand within the NVS immunology portfolio and in the marketplace.
• Lead evolution of HCP campaign including developing and operationalizing creative concepts including content strategy, core claims, and assets, and support their shepherding through MLR.
• Collaboratively develop lead assets for HCP marketing by working with marketing and cross-functional teams.
• Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial value.
• Support field strategy alignment and coordination with Customer Engagement and field marketing teams.
• Collaborate efficiently and effectively with agency partners, peers, and team members to facilitate the achievement of objectives and foster experimentation.
• Establish benchmarks for success in partnership with IDS and recommend priority activities grounded in analytical results.
• Partner with the Executive Director to inform budget and resource requirements for achieving marketing strategies.

Essential Requirements:

• Bachelor's degree; advanced education (MBA or certificates) preferred in related field
• Minimum of 8 years' experience in pharmaceutical/healthcare marketing
• Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.
• Experience in supporting high-performing brands in highly competitive categories within the US
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Excellent written/oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Strong ability to influence and manage stakeholders in a complex, matrix environment
• Strong track record of developing talent and building high performing teams

Desirable requirements:

• Experience in immunology/dermatology marketing
• Experience in all aspects of marketing across the early product lifecycle.