Director, Marketing Strategy
The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise Corporations. In this opportunity as Director, Marketing Strategy you will:
- Serve as the primary point-of-contact and trusted thought partner between the Segment Lead and Marketing team, working closely with business leaders to translate business objectives into impactful marketing strategies and plans.
- Develop acquisition, cross-sell, and upsell marketing strategies and plans to meet business objectives, including expertise in Enterprise and account-based marketing experimentation methodologies via iterative planning cycles.
- Lead market research and develop robust knowledge of US Enterprise buyers and their customer journeys, key barriers and triggers.
- Identify commonalities between sub-segment needs and positioning to drive scale in marketing campaigns.
- Use customer insights, competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified, where necessary, to drive impactful campaigns.
- Surface customer needs and insights to develop strategic program briefs that inspire the rest of the Marketing organization so that impactful marketing campaigns can be planned and executed.
- Use data/analytics, customer insights and competitive intelligence to optimize campaign strategies and performance, and build experimental roadmap.
- Experience with marketing to Corporate Legal buyers a plus.
Key deliverables include delivery of effective marketing strategies to fuel sales funnel, from marketing qualified lead to closed sale based upon agreed upon goals. Delivery of financial targets and improved ROI for the segment. Delivery of sales growth through targeted marketing strategies. Ensure customer voice is driving marketing actions.
You're a fit for the role of Director, Marketing Strategy if your background includes:
- 10+ years in marketing, strategy, campaign strategy, and or segment/subsegment role
- BA/BS required, MBA preferred
- Experience working with and presenting to senior leadership strongly preferred
- High-achieving, data-driven marketer that thrives in a fast-paced, collaborative atmosphere
- Team player with the ability to foster and influence strong relationships across multiple levels and functions within the organization
- Highly analytical approach to experimentation and campaign performance analysis
- Experience in a matrixed environment preferred
- Experience leveraging customer insights to drive strategy, planning, organizational and project management skills
About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and...