Director Of Integrated Marketing - San Diego Zoo Wildlife Alliance

Director Of Integrated Marketing

San Diego Zoo Wildlife Alliance is a nonprofit international conservation leader, committed to inspiring a passion for nature and creating a world where all life thrives. Empowering people from around the globe to support our mission to conserve wildlife through innovation and partnerships, we support cutting-edge conservation, and bring the stories of our work back to our two world-famous front doors - the San Diego Zoo and San Diego Zoo Safari Park - giving millions of guests, in person and virtually, the opportunity to experience conservation in action. The deep and extensive knowledge gained from more than a century of experience in wildlife care, health, veterinary services, nutrition and conservation makes us invaluable in the global effort to save species. Our team members play a crucial role in driving our conservation efforts forward and bringing us closer to a world where all life thrives.

The Director of Integrated Marketing leads and manages the organization's integrated marketing efforts across all key channels and departments. This role is responsible for overseeing the planning, alignment, and execution of all marketing communications by managing a high-performing team and leading cross-functional collaboration across the organization. This position reports to the SVP and Chief Marketing Officer.

Oversee team responsible for integrated marketing strategy and the project management of all marketing initiatives, including but not limited to, hiring, performance management, and mentoring.

Lead the development and execution of integrated marketing plans across consumer touchpoints (CRM, media, social, promotions, partnerships) through a comprehensive channel planning process.

Collaborate with internal departments to ensure consistent brand messaging and strategic alignment across all initiatives and campaigns.

Partner with key stakeholders to develop and maintain a marketing calendar that aligns product, promotional, and institutional priorities.

Drive internal alignment across departments (Promotions, Social Media, PR, Communications, Creative, and Media) to streamline communication and campaign timing.

Manage communication between Marketing and other departments (Finance, Legal, Operations, IT, etc.), ensuring project timelines and deliverables are met.

Develop and present strategic marketing plans for new product launches, attractions, habitats, and events.

Partner with leadership to provide a clear marketing point of view and ensure alignment with broader organizational goals.

5+ years of progressive experience in marketing in a leadership role overseeing integrated marketing and project management required.

Bachelor's Degree in related field required.

Demonstrated ability to work collaboratively with management, colleagues, and business partners across multiple organizations and teams.

Proven experience in leading cross-functional teams and managing complex, multi-channel marketing campaigns.

Must have a strong understanding of marketing strategy, creative development, media planning and campaign execution.

Demonstrated ability to influence and collaborate across departments and levels of leadership.

Demonstrated ability to manage multiple tasks and projects with competing deadlines using effective time management skills.

Ability to manage highly effective, collaborative, and diverse teams yielding high levels of productivity.

Able to handle complex situations with tact, resiliency, adaptability, and comfort in ambiguity.

Must have strong editorial skillset and working knowledge of AP and Chicago Manual of Style.

Able to operate moderately complex computer software programs including PowerPoint, Excel, AirTable project management software, Word Press, and Drupal.

Strong understanding of marketing strategy, creative development, media planning, and campaign execution.

Awareness of various forms of communication technology.

Work well under pressure and handle multiple time-sensitive deadlines.

Must have strong communication skills to collaborate with internal and external stakeholders.

Free admission to the San Diego Zoo and the San Diego Zoo Safari Park

Family Passes

Complimentary Tickets

Local and In-House Discounts

Employee Assistance Program

Wellness Program

Location: San Diego, CA

Position Type: Full-Time Salaried Exempt Position

Salary Rate: $130,421.60

About The Salary Ranges

Please note that the salary range mentioned in this job posting should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate's experience and skills. San Diego Zoo Wildlife Alliance is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Be an ally for wildlife by joining our team!

At San Diego Zoo Wildlife Alliance, we thrive on celebrating our differences. Diversity is vital for the benefit of our team members, our guests, our community, and our wildlife.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you require a reasonable accommodation to complete an application, please email your request to sdzwacareers@sdzwa.org and provide the job title and location to which you are applying.

As a Federal Contractor, San Diego Zoo Wildlife Alliance is required to participate in the E-Verify Program to confirm eligibility to work in the United States. We are not offering sponsorship for this position at this time.

San Diego Zoo Wildlife Alliance is a drug free workplace.