Director Of Marketing - Intercontinental Boston

Director Of Marketing

As Director of Marketing, you will report to the Director of Sales and Marketing and lead the development and execution of comprehensive marketing strategies to enhance brand awareness, drive customer loyalty, and support revenue growth across hotel and food & beverage (F&B) operations.

You will collaborate closely with Corporate, Commercial, and F&B teams, as well as external partners, to align marketing initiatives with business priorities and deliver measurable results. This role also oversees marketing budgets, vendor relationships, and agency performance across the region.

At InterContinental Hotels Group® (IHG), we empower our people to be themselves and live the IHG Winning Ways:

Do the right thing

Show we care

Aim higher

Celebrate difference

Work better together

Duties and Responsibilities

Develop and implement integrated marketing plans to support hotel and F&B business objectives.

Collaborate with internal teams and external agencies to ensure consistent brand messaging across all channels.

Manage hotel's online presence, including branded websites and third-party platforms, with a focus on SEO and engaging content.

Oversee social media strategy and execution across platforms (Meta, Instagram, Twitter, YouTube, etc.).

Analyze performance metrics (e.g., Google Analytics, social media KPIs) to optimize campaigns and ensure strong ROI.

Partner with TravelClick to develop GDS campaigns and advertising strategies.

Lead promotional campaigns, including concept development, creative coordination, communication planning, and post-campaign analysis.

Support sales team with marketing collateral and presentation materials.

F&B Marketing

Develop and implement F&B marketing tools and resources to enhance brand preference and drive revenue.

Collaborate with F&B and Corporate teams to create "Concepts in a Box" that deliver differentiated guest experiences.

Ensure all F&B marketing aligns with brand philosophies and enhances the customer journey.

Stakeholder Engagement & Communication

Build strong relationships with internal stakeholders across departments and regions.

Co-host biweekly hotel marketing meetings to align on activation plans and resource utilization.

Represent the hotel at local events to build market presence and foster community engagement.

Coordinate media relations, including press releases and promotional news distribution.

Financial Management

Oversee marketing budgets, including system and supplier fund planning, deployment, and ROI tracking.

Maximize agency and supplier partnerships to ensure cost-effective marketing spend and brand compliance.

Team Leadership & Development

Lead cross-functional teams and influence stakeholders across diverse cultures and organizational levels.

Foster continuous improvement and engagement in F&B marketing initiatives.

Educate and inspire teams to build marketing proficiency at both corporate and hotel levels.

Responsible Business

Ensure adherence to IHG's Corporate Responsibility practices and proactively support company initiatives.

Accountability

Key Metrics

RGI, Net RevPAR, Total Revenue, HeartBeat, ES, Brilliant Basics

F&B and brand preference metrics across Asia, Middle East, and Africa

ROI on marketing system fund

Agency performance and integration

Timely and budget-compliant delivery of marketing plans

Effective utilization of marketing tools and resources

Qualifications and Requirements

Education

Bachelor's degree/ higher education qualification, four or more years of experience in Marketing

Additional courses and studies desirable i.e. Marketing, Hospitality, F&B etc.

Experience

Multiregional marketing, brand management or communications role with proven experience executing in both mature and emerging markets

Ability to navigate and manage within a global matrix management environment

Management experience of a multifunctional team, including business partners and agencies

10 years progressive work-related experience with demonstrated proficiency in multiple marketing disciplines especially in digital

Travel, Service Industry and/or F&B related experience preferred, not essential, agency experience welcome particular in relation to F&B Marketing

Strong business acumen with budget management and ROI accountability

Skills & Knowledge

Knowledge and proficiency of all aspects of marketing management

Strong understanding and experience with the web, social and mobile channels

Strong agency management, stakeholder communications and project management skills

Superior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation

Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results

Drive alignment of the function to the business, translating strategy into long term plans and allocating resources to its delivery

Ability to perform multiple efforts to deadline, in a fast paced, high growth environment

Key Relationships

Internal relationships

Food & Beverage Team

Marketing Team

Distribution Channels Team

Brand Management Team

Brand Communications Teams

Commercial Teams

Hotel General Managers

Hotel F&B Managers

Regional General Managers

Senior Leadership Team & Committees

External relationships

Agencies, Suppliers & Vendors

Business Partners and Programme Owners

Hotel Industry, F&B & Marketing Bodies

What We Offer

At InterContinental Boston, our colleagues, are the heartbeat of our success. We are proud to offer:

Competitive salary and comprehensive benefit package including medical, dental, vision, life and disability insurance

The salary range for this role is 180,000 to 200,000. This job is also eligible for the annual incentive program.

Matching 401K plan

Paid time off and Wellness programs

Complementary dry cleaning and employee meals

Global hotel discounts across IHGS 6000+ hotels and exclusive access to additional perks

A supportive and collective work environment committed to your personal professional growth

Most importantly the freedom to be yourself in an environment that celebrates individuality.

Join us - Lead with passion. Inspired with Experience.

At IHG Hotels and Resorts we believe in true hospitality for Good - making our guests and colleagues feel welcome, cared for, recognized and respected.

As an ambassador of the Intercontinental brand, we take pride in our passion for culture, our global perspective and our ability to create enriching experiences and inspiring surroundings. If you're ready to share your experience and growth within the world's most international luxury hotel brand, we welcome you to go further together with us.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information:

The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

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If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.</