Director Of Marketing & Digital Communications

Director Of Marketing & Digital Communications

The NYC Campaign Finance Board seeks a Director of Marketing & Digital Communications. The Director will create and lead an overall marketing and digital communications strategy for the agency, including both paid campaigns and organic content, that advances the agency's mission, builds public awareness of the agency's work, and encourages New Yorkers to participate in elections.

The person in this role will play a key role in advancing the CFB's strategic goals to increase New Yorkers' participation in the city's public matching funds program, and provide information to New Yorkers that is accessible, relevant, and helpful. We're seeking a candidate with experience driving engagement in hard-to-reach audiences in creative and innovative ways. We believe it's possible to build a stronger, more responsive democracy when more New Yorkers can access trusted information about elections and civic engagement that meets them where they are; the ideal candidate will be someone able to build cohesive, accessible multi-channel campaigns that expertly and strategically utilize traditional media as well as emerging digital platforms.

The Director will also supervise and lead the staff of the Marketing & Digital Communications Unit, with a current headcount of eight, two of which are direct reports: the Associate Director of Digital Communications, and the Senior Art Director.

Responsibilities include but are not limited to:

• Determine high-level goals and identify key benchmarks for awareness of agency programs, lead generation, acquisition, and increased engagement for our website, social media, email, and SMS.
• Lead market research projects as needed to create communication strategies for priority audiences or evaluate the effectiveness of agency marketing campaigns.
• Support the constituent teams within the unit Content, Design, Editorial to ensure their workflow, processes, and goals are consistent with division and agency priorities, and with the unit's overall strategy and goals.
• Manage media planning and buying for paid media campaigns; approve determinations about advertising budget allocation for various platforms based on key metrics, efficiency, and strategic objectives.
• Provide strategic direction for marketing and ad campaigns to ensure cohesive implementation among creative vendors, including our ad creative and media buying firms.
• Spearhead key strategic partnerships with social media, communications companies, and other civic institutions with an interest in civic engagement and participation in elections.

Essential Knowledge, Skills, Abilities & Other Behaviors (KSAOs)

We're seeking individuals eager to make an impact, even if they don't tick every box on our job description. We believe in the power of diverse perspectives and the unique blend of lived experiences, non-traditional education pathways, practical know-how, and a variety of skills and abilities that each candidate brings to the table. If you're ready to learn and grow with us, we encourage you to apply and be part of our dynamic team.

Knowledge

Knowledge refers to the body of factual or procedural information that can be applied like knowledge and understanding of federal, state, and city campaign finance laws and compliance.

Knowledge of best practices for consumer marketing

Knowledge of branding, including brand personality and visual identity

Knowledge of traditional advertising, including print, digital, and out-of-home

Knowledge of digital communication platforms and effective organic content

Knowledge of accessibility best practices for digital and print materials

Knowledge of New York City government

Knowledge of politics at the national, state, and local level

Knowledge of campaign finance and voting rights

Knowledge of NYC's demographic makeup and consumer trends

Skills

Skills are the capabilities required to perform tasks accurately and efficiently like effective communication skills to interact with internal partners, external partners, and the public.

Skill of compelling storytelling

Skill of effective oral communication

Skill of effective writing

Skill of working with data to drive strategic decision-making

Skill of creating marketing plans targeted at specific audiences, including youth and New Yorkers who speak languages other than English

Skill of staff supervision, delivering feedback and managing staff performance

Skill of effective vendor management

Skill of communicating technical issues in plain language

Skill of constructing workflows and processes that guarantee accuracy and consistency of content

Abilities

Ability is the capacity one needs to perform a job like the ability to work both independently and collaboratively as part of a team on agency projects.

Ability to lead and motivate staff

Ability to think strategically, both internally and externally

Ability to plan and execute a multi-channel marketing campaign with well-defined goals

Ability to identify appropriate metrics relevant to organizational goals and design systems to measure and evaluate the success of marketing campaigns

Ability to communicate organizational goals and priorities to staff

Ability to build positive relationships with vendors and partner organizations

Ability to collaborate effectively and mobilize staff across functions at all levels within the agency

Ability to mentor staff

Ability to understand complex legal, administrative, and technical issues

Other

Other characteristics are traits that do not fit into the other categories, including values, work style, and personality like accountability and being able to adapt to change and easily consider new approaches.

High level of emotional intelligence

Demonstrates a creative approach to achieving goals and problem-solving

Demonstrates empathy for people across lines of difference

Demonstrates accountability in achieving results

Works well with different skill sets and styles

Works independently with minimal oversight

Capacity to respond well to unexpected events

Demonstrates curiosity in their work

Preferred Qualifications

Eight years of experience in a marketing or communications role, with at least half of those in a leadership role supervising a team or mentoring staff.

Experience managing large campaigns of $1 million or more, as well as nontraditional experience at the hyperlocal level.

Experience working in the elections, democracy, or civic engagement space.

Experience leading multi-lingual campaigns.

Executive Program Manager (CFB - 06894)

Qualifications

A bachelor's degree from an accredited college including or supplemented by at least twelve-semester credits (or the equivalent of twelve-semester credits) in accounting, auditing, business or public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related area of study and one year of satisfactory full-time experience in accounting, auditing (including compliance or investigative auditing), business or public administration, business analysis, computer science, database administration, economics, finance, fiscal or economic management or research, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related field; or

A four-year high school diploma or its educational equivalent and five years of experience as described in "1" above; or

Education and/or experience equivalent to "1" above.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Salary Min: $120,000.00

Salary Max: $145,000.00