Director Of Social Marketing

Director of Social Marketing

Ready to be pushed beyond what you think you're capable of?

At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.

To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.

Our mission is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Our Marketing team is looking for a strategic and results-driven Director of Social Marketing to lead Coinbase's online presence across multiple social platforms. We are looking for someone who will be responsible for crafting and executing strategies that engage Coinbase's global audience, amplify our brand voice, and foster meaningful conversations about crypto and Web3. This person will lead the Social team to drive impactful campaigns, build community, and shape the narrative in one of the most exciting industries today.

What you'll be doing:

• Own the development and execution of Coinbase's social marketing strategy, setting clear KPIs for success, managing external vendors and internal stakeholders that best engages with two core audiences - the crypto curious and the crypto forwards
• Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns
• Accelerate growth in our social followings and engagement rates across all channels
• Establish rigor and best practices for how we work cross functionally with Product, Comms, Policy, and Brand to clearly articulate our point of difference
• Drive reporting and learnings through clear data-driven measurements
• Ensure the social media strategy is operationalized, including calendar ownership, budget management, reporting, and cross-functional partnerships
• Strategically coordinate with Exec Leadership Team in moments of crisis or emergency, and thoughtfully advise on urgent communications
• Manage a team of social strategists and content managers to flawlessly execute the strategy you've built

What we look for in you:

• 12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a combination of in-house and agency experience strongly preferred
• 5+ years of experience leading social marketing teams
• Clear track record of articulating strategy and gathering buy-in from stakeholders, as well as driving repeatable formats that engage
• Deep understanding of brand and social metrics, and an ability to connect them back to business objectives
• Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders
• Ability to chart a course for team members and guide them from strategy thru execution and measurement
• Can successfully build trusting relationships with executive stakeholders, and is looked to as a trusted advisor when urgency and fast action are paramount

Nice to haves:

• Experience in Tech or Finance
• Experience in Brand Marketing/Advertising or Comms

Pay Range: $253,895-$298,700 USD

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available.

AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment.