Director, Patient & Provider Marketing - Dermatology

Director, Patient & Provider Marketing - Dermatology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio.

The Director, Patient & Provider Marketing - Dermatology will lead the strategic direction, development, and execution of marketing initiatives for both patients and healthcare providers (HCPs) within the Dermatology franchise for AbbVie Patient Services. This role is responsible for leading a team to develop compelling value propositions, brand positioning, and go-to-market strategies that enhance the patient and provider experience, drive access and adherence, and align to business objectives across the Immunology-Dermatology franchise.

The Director plays a pivotal role in driving collaboration with multiple teams to ensure the successful development and execution of strategies for patient and provider marketing in Dermatology. Within the organization, the Director extensively collaborates with brand teams and internal partners in Patient Services, including: the Digital Lab, Co-pay Center of Excellence, Patient Engagement, finance, medical and regulatory review, market research, business analytics, Patient Services Training, and other cross-franchise teams. Externally, the Director partners with various agencies and consultants to effectively lead the implementation of marketing strategies and plans for numerous stakeholders.

The candidate must be able to operate in a fast-paced environment with high expectations and a strong commitment to patients that drives the need for high quality deliverables and performance.

Key Responsibilities:

Develop and implement the overarching vision, strategy, and annual marketing plans for patient and provider initiatives in the Dermatology franchise.

Lead creation of integrated marketing campaigns, programs, and education for both patient and provider/HCP audiences, ensuring alignment with brand imperatives and patient service experience objectives.

Oversee the design of end-to-end patient journeys and related Patient Services programs to support treatment adherence and improved patient outcomes in Dermatology.

Drive collaboration with Access & Reimbursement teams, Digital Lab, Co-pay Center of Excellence, Patient Engagement, finance, medical and regulatory review, training and Analytics functions to ensure effective, compliant, and innovative campaigns.

Lead external relationships with agency and consultant partners to deliver high-quality creative assets and marketing deliverables.

Partner with Marketing Business Insights & Analytics (APEX) to establish KPIs, track and report campaign effectiveness, and drive continuous optimization.

Effectively lead financial management of marketing budgets and resource allocation to continuously demonstrate fiscal responsibility.

Provide leadership, mentoring, and development to direct reports, fostering a culture of growth, innovation, and accountability.

Engage stakeholders across internal and external partners to ensure broad support and flawless execution of marketing initiatives.

Qualifications:

Bachelor's degree in Marketing, Business, Life Sciences, or a related field (MBA or advanced degree preferred).

12+ years of progressive marketing experience, including strategic leadership roles in pharmaceutical or healthcare settings; previous experience in Dermatology, Immunology, or Specialty Pharma is highly desirable.

Demonstrated expertise in both patient and HCP marketing, including omnichannel campaign development, brand positioning, and access-focused education initiatives.

Excellent people management skills and strong ability to lead with or without direct authority

Strong analytical, communication, and organizational skills with a robust track record in campaign measurement and optimization.

Extensive experience leading cross-functional teams and managing agency/vendor relationships.

Proven ability to balance creative vision with data-informed insights and financial stewardship.

Proficiency working in a matrixed environment and experience with digital marketing platforms such as Salesforce Marketing Cloud or Adobe Experience Manager is a plus.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.