Director, PIVC Platform Marketing, Portfolio Value

Strategic Marketing Manager

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Position Summary:

This position is responsible for identifying and delivering on key strategic marketing objectives across BD's vascular access platforms (PIVC and AAD) to deliver breakthrough clinical value and growth. This position will lead a team working across platforms and potentially BU's to identify opportunities for growth within the project scope, developing competitive plans to further penetrate existing markets, acting as a marketing lead for key new indication and new product initiatives, being as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.

Essential / Key Job Responsibilities (including supervisory and/or fiscal):

Works with the VP/GM of all platforms within the project scope as a critical resource for defining, driving the strategy, and delivering results. This includes globally assessing competitive landscape, identifying, and leveraging key portfolio opportunities and developing positioning to drive growth of the business.

Leads a team to identify new indications, new markets, and new solutions within our current portfolio to deliver new clinical value and new growth globally. Includes guiding products through the innovation and GPDS process where new solutions require significant market development, new commercial models, significant changes to current practice or targeted pilots to enable commercial success.

Responsible for identifying and driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams. Works with teams to ensure timely execution and meeting of key deliverables. Includes working with country/region marketers.

Develop strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drives key messages to support commercial launch excellence.

Leads market models to identify and monitor key growth opportunities globally. Works closely with platform associates as well as the regions to update and analyze data to identify trends.

Subject matter expert for project needs and workflows across stakeholders.

Ownership of the project portfolio and roadmap and will manage and execute on all aspects of the product lifecycle from business case to end-of-life.

Work closely with downstream and regional marketing to provide content and drive positioning of new products and services.

Work closely with business development to identify and assess potential acquisition or investment targets.

Assess financial implications, including profitability and viability, for complex product/market trade-offs.

Manage market research activities to develop fact-based customer insights.

Required Qualifications:

10+ years experience in medical device global marketing.

Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.

Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.

Action oriented with demonstrated ability to drive results.

Strong communication and presentation skills.

Strong strategic, analytical, and problem-solving skills. Experience with working with International Leaders and must be able to travel internationally.

Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven.

High integrity and ethics and strong fit with BD values.

Ability to influence without authority to drive consensus and collaboration across multiple platforms.

Preferred Qualifications:

This person must be willing and able to travel up to 30% of the time.

This person must be willing to work in a team-oriented, fast-paced environment.

Education and/or Experience:

Bachelor's Degree in Marketing / Business or Technical Field; MBA preferred.

Physical Demands:

While performing the duties of this job, the employee is regularly required to stand, walk, sit, use sight, and use hands to manipulate, handle or feel objects, tools, controls, and office equipment. The employee frequently is required to verbally communicate with other associates. The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch.

Work Environment:

Candidate must be able to work in a team-oriented, fast-paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.