Director Product Marketing, Retail - Remote Eligible

Director Product Marketing, Retail

Job Locations: US-Remote

Category: Marketing

Position Type: Full-Time

Overview: The Product Marketing Director for the Retail Business Unit is responsible for developing and managing the strategic marketing objectives for Cotiviti's business and financial solutions portfolio, including merchandise recovery audits, AP audits for commercial market, error prevention, and contract compliance. This portfolio includes a mix of services and software solutions. This role focuses on understanding the market landscape, competition, and buyer personas to create and successfully execute a market plan, support effective product launches, develop and maintain a portfolio of enablement materials, and drive lead generation and sales acceleration efforts.

The Product Marketing Director will collaborate across internal teams-including marketing, product management, product operations, and go-to-market-to deliver compelling messaging, tools, and marketing programs aligned with organizational revenue goals.

Responsibilities:

Annual Planning and Strategy

Create an annual marketing plan for the business and financial solutions portfolio that illustrates an understanding of business objectives and the marketing strategies needed to support. Obtaining the necessary inputs and collaboration from the BU, GTM, and other teams.

Conduct regular market and competitive analysis to inform strategic planning, ensuring that the marketing approach remains aligned with evolving industry trends and competitor activities.

Product Launch and Messaging

Partner with the product team and other stakeholders to effectively launch new products in accordance with our ready-to-market and ready-to-sell processes.

Ensure product messaging is competitively differentiated, compelling, and clear.

Collaborate with marketing and go-to-market teams to develop and execute launch plans that maximize awareness and adoption of new offerings.

Sales Enablement and Training

Develop go-to-market enablement materials and training to guide and support the sales and client engagement teams as they engage with the market and support pipeline development.

Collaborate with sales leadership to regularly assess and update enablement resources, ensuring alignment with evolving market needs, product updates, and feedback from the field.

Marketing Collateral Development

Draft and maintain marketing materials such as brochures, fact sheets, presentations, videos, website content, etc., to ensure understanding of concepts and strategies surrounding the solution area.

Regularly review and update marketing collateral to ensure accuracy, consistency, and alignment with current branding and messaging guidelines.

Thought Leadership and Events

Establish relationships with internal and external subject matter experts and work with them to develop webinar presentations, event sessions, market briefings, and more.

Develop strategy, guide presentation development, and collaborate with the events team for successful execution of tradeshows and conferences related to appropriate solutions areas.

Campaigns and Lead Generation

Conceive and drive marketing campaigns that introduce Cotiviti to new audiences, increase engagement with content, target key accounts with tailored messaging, and generate/assist opportunities with marketing qualified leads.

Partner with marketing ops to analyze campaign performance metrics and adjust strategies to optimize ROI, ensuring continuous improvement of lead and demand generation efforts

Sales Support and Proposals

Provide needed support for RFPs, lead proactive proposals, and additional programs needed to support sales initiatives...

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities