Director, Product Marketing - Financial Services

Director, Product Marketing - Financial Services

We are hiring a strategic Director, Product Marketing - Financial Services to lead go-to-market strategy and revenue plans for our Financial Services vertical. This role will be pivotal in driving Sage's growth by shaping market strategy, aligning with Business Units, and executing plans that meet the evolving needs of financial services organizations.

The Director will own the vertical's growth strategy across North America, translating global priorities into regional execution and measurable outcomes. Success will be defined by winning market share, generating opportunities, and delivering annual recurring revenue (ARR) growth. By creating clarity and alignment across GTM functions, this leader will ensure Sage seizes market opportunities, mitigates risks, and accelerates momentum for sustainable growth.

This role is hybrid in office, 3 days per week. (Austin, Portland, Atlanta or Lawrenceville)

Key Responsibilities:

In this role, you will:

• Translate our global Business Unit strategy into go-to-market plans tailored for the Financial Services market.
• Shape and localize our value proposition and messaging into simple, compelling stories that cut through the noise-and bring these to life through briefs that fuel demand generation, business development, partners, and sales.
• Drive clarity and alignment across teams by championing customer and buyer needs, creating belief in our mission, and uniting stakeholders around shared goals.
• Lead cross-functional teams to build and deliver end-to-end execution plans designed to hit revenue and growth targets while staying within cost and margin expectations.
• Oversee execution of these plans, ensuring performance is tracked, risks and opportunities are identified, and strategies are adjusted to keep momentum strong.
• Leverage customer, market, competitor, and performance insights to influence future strategy and shape offerings that unlock even greater growth.

Requirements:

5+ years of experience in Product Marketing and/or Growth roles (Growth marketing, sales etc)

Proficient in the use of analytics software (Microsoft BI/Tableau etc)

Bachelor/Masters degree or equivalent experience preferred

Financial Services experience

Perks:

Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)

Comprehensive health, dental and vision coverage

401(k) retirement match (100% matching up to 4%)

32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)

18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date

5 days paid yearly to volunteer (through Sage Foundation)

$5,250 tuition reimbursement per calendar year starting 6 months after hire date

Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

Library of on demand career development options and ongoing training offerings

Function: Routes to Revenue

Country: United States

Office Location: Atlanta, Austin, Lawrenceville

Work Place @type: Hybrid

Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.

Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.