Director, Product Marketing - IV Informatics

Director, IV Informatics

Director, IV Informatics works collaboratively to support the successful product development, launch and ongoing success of infusion therapy informatics platforms. This role includes entire lifecycle management of a product from go-to-market strategies, product user needs development, & managing all 3rd party strategic partnerships, upstream product documentation and development, to product launch including developing market relevant key opinion leaders, clinical proof sources, and competitive analysis; coupled with sales training programs, and marketing communication materials that promote category revenue and margin growth through: strategic positioning, product development, launch and ongoing sales efforts for infusion systems and complimentary ICU Medical product technologies. This position is responsible for tracking market penetration of the comprehensive IV Informatics portfolio that supports Large Volume, Ambulatory and Syringe pump devices. Additionally, product management responsibilities include support for newly launching products and on-marketing products through the product's life cycle(s) and will work with the global commercial teams to monitor market and competitive trends and recommend new products, product improvements and roadmap enhancements that accelerate category growth and product adoption.

Essential Duties & Responsibilities

Serve as the leader and product(s) expert and function as a knowledge resource for strategic market development, key customer engagement, 3rd party strategic expansion, driving increased long-term category sales, & KOL and proof source development.

Ownership of global net new revenue growth in the IV Informatics infusion space. Also, serves as the leader to ensure install base is insulated from competitive threats.

Requires the ability to understand, collaborate with and influence key internal corporate stakeholders, including peer marketing, R&D, & operations/production, contract marketing, services and professional services.

Clearly articulate product inputs into product design for products that operate in the cloud, in hybrid cloud and follow SaaS and hybrid Saas licensing models, and utilize advanced AI architectures, development and release process for infusion systems products and maintain the product development road map, working under the direction of product leadership to develop requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape.

Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication.

Drives marketing to support sales and clinical support teams through the on-market sales, development and maintenance of various technical marketing collateral including application notes, FAQs, product release notes, user guides, field training presentations, online marketing content and product demos. Including insuring successful product launches for new products and all corresponding product patches.

Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.

Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand global market challenges and requirements.

Work on special assignments as they arise

Knowledge, Skills & Qualifications

Proven track record