Director, US Market Access Marketing

US Market Access Marketer

The incumbent, within the US Market Access Marketing (USMA-M) team, will lead the development and execution of the US access marketing strategy for Vyndamax with a focus on achieving profitable access in alignment with Brand goals. They will be responsible for the development, creation, approval and launch of key strategies and tactics designed to educate formulary and access decision makers and ensure optimal access. The access marketer will advocate for reimbursement and policy approaches that support Brand uptake and performance.

The US Market Access Marketer will be part of the USMA Marketing team and will liaise with the brand team for the rare cardio franchise and the Payer Account Management team, Market Access Strategy Pricing and Analytics, Market Access Operations, Channel Management and cross-functional colleagues within the US market access organization. This role is an opportunity for a talented, high-energy colleague to join the US Market Access Marketing organization for a high priority asset with extensive and frequent exposure to senior levels of management.

Role Responsibilities

The USMA Access Marketer will:

• Ensure successful revenue maximization of Vyndamax by leading the Brand Access strategy and developing annual Brand Access Plan
• Mature the development of the Customer/Brand engagement strategy for top accounts within Medicare, Commercial and other channels as appropriate based on clinical and economic value
• Evolve the Vyndamax value narrative and associated materials as needed to engage payer customers in their decision making based on clinical and economic value
• Collaborate with key stakeholders to set and monitor access goals and plan strategies accordingly to maximize GTN
• Drive and inform key decisions regarding Vyndamax access assessments for and negotiations in a complex and continuously evolving market
• Lead and manage Brand Access Matrix Team for Vyndamax, a cross-functional matrix team of various access subject-matter experts, to align, develop and advance all access-related strategies and activities across key functions that support access
• Develop and implement quarterly POA priorities and call to action with Account Management team
• Proactively identify and address key barriers to payer access and performance by applying advanced understanding of and experience with contracting and pricing strategies, payer analytics, and payer market trends across brand lifecycle, and market channels
• Manage USMA Brand budget and secure appropriate funding for Brand specific strategies and tactics from commercial partners

Basic Qualifications

Candidate demonstrates a breadth of diverse capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of external stakeholders to achieve meaningful outcomes and create business impact.

Bachelor's degree required; MBA, PharmD, PhD or relevant graduate degree preferred

Required: 8+ years of combined experience within the U.S. pharmaceutical/healthcare market with primary focus within strategy for Marketing and/or US Market Access, Customer/Account Management, Access/Customer Marketing, and/or Healthcare consulting

Demonstrated ability to quickly identify insights and develop effective strategies & tactics based on these insights

Strong business acumen and analytical skills to help set priorities & strategies, and track record in leveraging insights to help guide the decision-making process

Ability and desire to work effectively & collaboratively in a team-based environment with many internal stakeholders

Proven record of operating in a fast-paced, high-energy environment

Desire to work in an ambiguous environment, set priorities, and define workstreams as needed

Selected Skills Gained

Understanding of US market access marketing initiatives focused on access customers, for both medical and pharmacy benefit products

Knowledge of key marketplace dynamics and healthcare trends (Inflation Reduction Act's impact on Medicare, 340B dynamics, channel management considerations, pharmacy benefit therapies etc.) for Vyndamax

Significant visibility within the global and US Value and Access teams and with USMA partners: Brand marketing, Contracting, US Market Access leadership team, RC, Global Access teams etc.