Ecommerce Marketing Director

ECommerce Marketing Strategy Lead

Lead the development and implementation of eCommerce marketing strategies and be accountable for revenue growth across all modalities, including pick-up, delivery, and ship-to-home. Responsible for marketing analytics across the entire marketing organization developing credible, timely metrics to drive optimization of all programs. Oversee an agile marketing team across Paid Media, Customer Lifecycle, Digital Communications, Brand Building, and Analytics to deliver on aggressive marketing and business goals. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

Responsibilities

Develop and execute eCommerce marketing strategies to drive revenue growth across each modality, including customer acquisition and retention strategies to ensure growth objectives are met across critical targets

Lead and manage an agile digital marketing team spanning paid media, lifecycle, communications, brand, and analytics

Partner with cross-functional teams to align eCommerce initiatives enterprise-wide and sustain digital innovation

Guide customer communication, brand positioning, and analytics efforts across all digital touchpoints. Lead team across marketing disciplines to deliver best in class eCommerce marketing

Responsible for all analytics and measurements across total marketing activity system ($1B spending)

Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports

Must be able to perform the essential functions of this position with or without reasonable accommodation.

Qualifications Minimum

Bachelors degree in business, marketing, or related field

10+ years of progressive experience in eCommerce or digital marketing

Experience in roles such as eCommerce marketing manager, eCommerce brand manager, senior eCommerce digital communication manager, influencer and affiliate marketing manager, eCommerce strategic planner, or manager of measurement/analytics

Proven experience developing and executing enterprisescale eCommerce growth strategies

Ability to integrate companywide alignment across a matrixed organization

Proven ability to lead, mentor, and scale highperforming, agile marketing teams

Exceptional communication skills

Decisive, datainformed decision maker comfortable with ambiguity and scale

Desired

Masters or advanced degree

Experience leading digital transformation or innovation initiatives

Experience operating in complex, matrixed or enterprise environments

Prior ownership of marketing measurement or attribution frameworks at scale