Email Marketing Copywriter

Email Marketing Copywriter

Our client is seeking an experienced Email Marketing Copywriter with a proven track record in CPG marketing, preferably in supplements, wellness, or health. This role requires a professional who not only excels at persuasive, conversion-driven copywriting but is also an expert in email marketing best practices (including deliverability, compliance, segmentation, and testing). The ideal candidate is highly creative, detail-oriented, and adept at translating complex product information into clear, engaging language that resonates with our customer base. This role requires both strategic thinking and hands-on execution, working closely with designers, marketers, and the brand team to deliver best-in-class campaigns that align with the client's mission and values. You will collaborate with design and brand teams to create cohesive campaigns that capture the compassionate and scientific voice of the brand, while being laser focused on driving conversions. You will write, edit, and proof high-impact copy for promotional emails, newsletters, lifecycle flows, and triggered campaigns. You will ensure all copy adheres to industry best practices for subject lines, preheaders, calls to action, and compliance (FDA/FTC guidelines where applicable) and translate technical product and R&D information into clear, digestible, and engaging customer messaging. On the technical side, you will leverage Klaviyo to understand campaign setup, flows, and testing to better align copywriting with technical execution and use Figma to collaborate on email design and ensure copy fits layouts effectively. You will track project timelines and deliverables within Monday.com and manage and organize content using SharePoint and Microsoft Office tools (Word, Excel, PowerPoint). We are looking for someone with a connection in this category space that is passionate about the product and can help spread this through the brand's written voice! This role is required to be onsite five days per week.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements:

• 5+ years of professional copywriting experience, with at least 2+ years specializing in email marketing
• Demonstrated expertise in email marketing best practices and compliance standards
• Proven experience in the CPG industry
• Strong working knowledge of Klaviyo, Figma, and Microsoft Office tools (SharePoint, Word, Excel)
• Strong editing and proofreading skills with keen attention to detail
• Experience collaborating cross-functionally with designers, marketers, and R&D teams
• Bachelor's degree in Marketing, Communications, Journalism, or related field Industry experience (supplements, wellness, or health)