Joining UChicago Medicine AdventHealth is about being part of something bigger. It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. UChicago Medicine AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Manages advertising and media placement for local market initiatives while leveraging available resources at corporate and division levels.
Develops and executes strategic marketing plans and budgets to meet branding, volume, market share, and organizational goals.
Establishes metrics and performance tracking for all marketing brand and growth initiatives, reviewing results regularly and adjusting plans as needed.
Oversees and collaborates on brand messaging, design, and creative execution through various communication vehicles such as print, television, direct mail, outdoor, radio, digital media platforms, collateral, and special events.
Maintains a strong working knowledge of competitors, physicians in the market, advertising, consumer loyalty programs, technology, and overall market dynamics, communicating to leadership regularly and making strategic and tactical recommendations.
Ability to think strategically, and understand how to grow brand, volume, and market share across multiple hospitals.
Must have experience and hands-on working knowledge of marketing, branding, advertising, and digital platforms; self-starter with integrated marketing skill set and ability to implement initiatives in a strategic manner with minimal supervision.
Strong leadership skills with the ability to work cross-functionally in a matrixed organization, display emotional intelligence, and effectively interface with a wide range of people from hospital CEO and senior executive management to physicians and front-line clinical and non-clinical personnel.
Ability to analyze business data, effectively measure and monitor KPI's, create and execute annual business and marketing plans.
Strong organizational skills, must be able to multi-task in a fast-paced work environment, excel under tight deadlines. Strong project management experience with a results-oriented focus and attention to detail.
Bachelor's [Required]
Master's [Preferred]
10+ years experience and proven track record in strategic and integrated marketing planning, project management and market analysis. [Required]
5+ years proven management experience required. [Required]
Experience in budget management. [Required]
Previous experience within healthcare industry preferred. [Preferred]
Pay Range: $137,735.21 - $256,178.17
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.