Field Marketing Programs Manager

Field Marketing Programs Manager

Proofpoint is seeking a results-driven Field Marketing Programs Manager who thrives in a fast-paced environment to join the Americas Field Marketing team. The team is responsible for regional marketing strategies that drive demand and contribute to pipeline creation for the business and play an active role for the area sales team ensuring they are benefiting from global marketing programs as well as executing regional programs to ensure success across all territories. This individual would support the Field Marketing Managers in creating and managing campaigns, including in-person and virtual events, direct mail, targeted programs, data management, and audience acquisition recruitment. The ideal candidate will thrive in a collaborative environment and be focused on meeting quarterly goals.

Support the Field Marketing team with creating campaigns, invitation emails and landing pages via Marketo to drive pipeline growth and customer loyalty for the Americas Sales Teams.

These integrated marketing programs may include:

• Roadshows, seminars, virtual events, tradeshows supporting net-new, cross-sell and upsell opportunities
• C-level campaigns: programs to create/accelerate opportunities and position Proofpoint as a thought leader
• Alliance Partner Marketing programs: build partner co-marketing programs into regional marketing plans
• Greenfield programs: targeting new contact and account acquisition

Facilitate highly successful virtual event programs in multiple languages

Responsible for data entry of leads from marketing events and lead uploads via Marketo

Support the creation of targeted direct mail campaigns

Manage appointment setting campaigns

Monitor campaign accuracy within Salesforce

Own event recruitment programs with 3rd party vendors

Source promotional items, monitor inventory management, and oversee fulfillment houses.

Ensure that marketing collateral is updated and marketing event equipment is current and in good working condition

Executes purchase orders and invoice process with vendors

Onsite event support, when required

Bachelor's Degree in Marketing or Communications

3-5 years of related marketing experience

Extensive Marketo and SalesForce.com experience required. Marketo certification is a plus

Strong project management skills

Detail-oriented, able to meet deadlines efficiently while maintaining high standards of execution

Ability to work well under pressure, managing multiple priorities independently - Strong communication skills

Must like to work in a collaborative environment with team goals

Should have a passion for Field Marketing