Field Marketing Specialist

Field Marketing Specialist

We're recruiting for a Field Marketing Specialist position with a premier financial service organization in Milwaukee, Wisconsin. We are a small field marketing solutions team of 3 supporting the ideation, management, and execution of marketing plans, campaigns, programs and services. If you're a motivated individual with a professional Marketing background in an agency and/or the financial services industry, it could be the perfect fit.

Job Summary: The Field Marketing Specialist will support the ideation, management, and execution of Field Marketing plans and programs/services within the Field Marketing Solutions team. This position requires a proactive approach to program management, marketing effectiveness/efficiency, tracking/reporting, and consultation with Home Office business partners and advisors to improve their ease of doing business.

Key Responsibilities:

• Collaborate in the ideation, management, and execution of marketing plans, campaigns, programs/services, communications, and materials.
• Manage and execute marketing programs, inboxes, and/or campaigns to ensure timely and effective delivery.
• Track and monitor the performance and effectiveness of marketing programs/services to optimize outcomes.
• Provide insights and recommendations to improve advisors' ease of doing business with Northwestern Mutual.
• Serve as a point of contact for advisors and business partners, addressing their basic marketing needs and inquiries.
• Analyze program processes to identify bottlenecks and inefficiencies.
• Develop and implement strategic solutions to enhance efficiency, reduce costs, and improve back-end processes.
• Monitor the effectiveness of implemented solutions to ensure continuous improvement.

Requirements: Minimum Requirements:

• Bachelor's degree with an emphasis in marketing/communications, business or related field
• Minimum of five years of experience in a professional marketing or communications setting: corporate, agency or financial services industry
• Customer-Focus: able to respond in a timely, emotionally intelligent way to questions, complaints, requests for training, etc. Ability to style-flex based on audience
• Software Knowledge: Microsoft Office 365, SharePoint, comfort with managing digital platforms/storefronts, basic knowledge of Adobe Product Suite & graphic design fundamentals, familiarity with Zendesk and Bomgar a plus.
• Business Communication Skills: Excellent written and verbal communication skills when engaging our field force (platform users), internal stakeholders, and external vendors.
• Relationship-Building/Influence without Authority: Ability to build credibility, negotiate, influence, and develop strong partnerships in matrixed organization across business functions and levels
• Adaptability: thrives in an environment of ambiguity, innovation and ongoing change
• Organization Skills: Demonstrated superior ability to manage multiple complex projects and deadlines in fast-paced, independent and team environments
• Critical Thinking: Demonstrated skills in problem-solving, listening, planning and thought leadership
• Analytical Skills: Results-driven focus with ability to use data intelligence to influence decisions and refine strategies.
• Curiosity/Experimentation: Innate desire to monitor the rapidly changing marketing and financial industry landscape to incorporate latest applicable trends and technologies. Try something new, test, learn, modify.

Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401k plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria.

Equal Opportunity Employer/Veterans/Disabled