Growth Subscription Marketing Manager

Growth Subscription Marketing Manager

Location: Irvine, California

Job Type: Permanent

Compensation Range: $140,000 - 165,000 per year

We are a leading global technology provider headquartered in the United States, specializing in reliable networking devices and smart home products. We consistently rank as a top global provider of connectivity solutions and are committed to delivering innovative products that enhance people's lives.

The Growth Subscription Marketing Manager will be responsible for driving subscription growth for our consumer electronics products, which complement our hardware offerings. This is a critical, high-impact role that involves developing and implementing strategies to significantly increase customer acquisition, retention, and overall subscription revenue. The ideal candidate will have a strong background in subscription-based models, expertise in data-driven decision-making, and a passion for leveraging technology to deliver exceptional customer value.

Benefits include:

Paid Holidays

Medical

Dental

Vision

401k

Responsibilities:

Develop and execute comprehensive subscription growth strategies, with a primary focus on customer acquisition, engagement, and retention.

Collaborate closely with product, core marketing, and sales teams to align growth strategies with product roadmaps and evolving customer needs.

Analyze customer data and subscription metrics-including churn rate, ARPU (Average Revenue Per User), and Customer Lifetime Value-to identify significant opportunities for growth and improvement.

Drive the creation and implementation of targeted marketing campaigns to boost subscription conversions.

Lead pricing and packaging strategies to maximize revenue while ensuring high customer satisfaction.

Monitor and analyze industry trends and competitor strategies to maintain a distinct competitive advantage.

Manage partnerships and initiatives designed to expand subscription reach and adoption across relevant channels.

Report on key performance indicators (KPIs) related to overall subscription growth.

Qualifications:

Education: Bachelor's degree in Business, Marketing, or a related field.

Experience: Minimum of 5+ years of professional experience in subscription growth or SaaS marketing within the B2C space.

Prior experience within a technology, mobile, or hardware-related company is highly preferred.

A proven, verifiable track record of driving consumer subscription growth using methods such as in-app notifications, targeted email marketing campaigns, and lifecycle engagement strategies.

Strong analytical capabilities with the ability to accurately interpret complex data and translate it into actionable, data-driven decisions.

Excellent communication and collaboration skills necessary to work effectively with diverse cross-functional teams.

Skills:

Expertise with subscription management platforms and CRM systems.

Proficiency in advanced data analysis tools.

Competence with modern marketing automation platforms.

Mastery of developing and executing customer acquisition and retention campaigns.

Strong strategic and financial acumen related to pricing, packaging, and revenue forecasting.