Head Of Investment Product Marketing

Head Of Investment Product Marketing

The Head Of Investment Product Marketing will bring the robust skill set essential for driving modern, results-oriented B2B and B2C marketing initiatives, including expertise in:

• Product Positioning & Messaging
• Go-to-Market Strategy
• Sales Enablement
• Thought Leadership & Content Strategy
• Digital Marketing & Analytics
• Compliance & Regulatory Alignment
• Team Leadership

Skills:

The ideal candidate will combine strategic vision with pragmatic execution, displaying both creativity and analytical rigor. They should be adept at navigating the evolving landscape of B2B and B2C marketing while maintaining strong relationships with key stakeholders across PRD, IMG, the OGC, and all three Divisional Marketing teams. Equally, the leader must be able to inspire their team of marketing managers, creatives and production specialists to think bigger, move faster, and deliver a higher level of quality each year.

A deep understanding of the needs, motivations, and dynamics of Institutional investors, Financial Advisors, and High Net Worth Personal Investors are critical for success in this role. Candidates must demonstrate proven experience in marketing for investment products and possess a tangible grasp of portfolio construction, asset allocation, and investment strategy. The ability to translate complex investment concepts into clear, actionable marketing communications tailored for advisors, consultants, benefits managers, and personal investors is critical. Prior leadership in Investment marketing is preferred.

Exceptional communication skills, a collaborative mindset, and a relentless work ethic will distinguish the Head of Investment Product Marketing as a leader capable of distilling and communicating Vanguard's competitive advantage. The successful candidate will work closely with investment specialists, portfolio managers, divisional marketers, sales leaders, and compliance teams to craft messaging that is both compelling and compliant with industry regulations.

Additionally, the Head of Investment Product Marketing will need to have a high level of data fluency to analyze metrics and feedback from advisors to refine and optimize initiatives, ensuring results across:

• Product Adoption
• Campaign Performance
• Sales Enablement Impact
• Market Awareness
• Regulatory Compliance
• Stakeholder Satisfaction
• Continuous Improvement

This is a high intensity leadership opportunity for a hands-on Head of Investment Product Marketing to elevate the firm's product presence and drive growth through world-class strategy, competitive mindset, and disciplined execution.

The ideal candidate should have:

• At least 12 years of experience in B2B marketing, including 5 years spent in product development or marketing
• Deep understanding of emerging trends in digital communications, including the role of AI to improve the accuracy and speed of content development
• Strong leadership and team management skills, as well as the ability to partner with senior leaders across marketing, sales, and investment teams
• Proficiency in content management systems and analytics tools.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.