Head Of Marketing

Head Of Marketing

Head of Marketing needed for a full-time, hybrid (3/2) position in the Burlington Massachusetts area. Must have lighting experience, no exceptions. Must have 15+ years of marketing and/or product development experience, with 7+ years in a marketing leadership role. Salary is up to 180K + 30% bonus potential. No relocation costs provided.

The Head of Marketing will lead and coordinate all marketing efforts in the United States and Canada to drive product sales and support the company’s overall business goals. This role involves developing and implementing marketing strategies, managing budgets, and collaborating with sales and product teams to enhance market share. Reporting to the global marketing organization, this position plays a critical role in shaping the company’s market presence.

Key Responsibilities:

• Develop and execute marketing strategies for the region to meet sales and operational targets.
• Oversee marketing campaigns, channels, and promotional activities (PUSH vs. PULL) across Trade, Retail, and eCommerce.
• Create and implement online marketing strategies to support sales growth and launch new products/services.
• Manage and allocate the marketing budget, ensuring cost-effective and impactful initiatives.
• Identify and implement process improvements to enhance efficiency and establish scalable solutions for marketing activities.
• Collaborate with sales teams to create go-to-market strategies, product positioning, and messaging for new launches.
• Represent customers in management discussions and drive special projects based on regional needs.
• Manage external vendors and contractors to meet performance goals.

Supervisory Responsibilities:

• Lead and develop the marketing teams through coaching, performance management, and fostering a collaborative team culture.
• Set annual goals, conduct performance reviews, and create opportunities for career development.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 15+ years of marketing and/or product development experience, with 7+ years in a marketing leadership role.
• Experience in the lighting industry and working with global teams is preferred.
• Excellent leadership, strategy development, and process improvement skills.