[hybrid] Marketing Manager (16111 - 2)

Marketing Manager 2

The Digital Marketing CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best in class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to quickly ramp up in a fast-paced environment to partner with Senior Manager to execute day-to-day management of CRM channel across Home Appliance categories.

Responsibilities:

• Manage day-to-day CRM communications calendar and execution across all Home Appliance categories.
• Drive campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.
• Align CRM creative with IMC to create fit-for-purpose, consumer-centric copy & content to impact the HA business driving traffic to samsung.com, yield conversions and being mindful of consumer journey phase and intent.
• Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Appliance campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the Samsung email channel.
• Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
• Explore new ideas to find process efficiencies and offer forward-thinking solutions
• Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners
• Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis
• QA and provide clear feedback on email proofs across multiple devices
• Understand key product RTBs and nuances between models
• Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.
• Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate.
• Partner with Digital team members to understand workstreams for S.COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications.
• Collaborate with IMC and PM teams for creative feedback
• Clearly communicate stakeholder feedback to agency partners
• Share key activity updates as contributor of the bi-weekly digital team shareout

Skills & Qualifications:

• Strategy and business acumen
• Self-starter with desire to learn and contribute
• Great collaborator and strong communication skills
• Planning & organization to manage multiple campaigns and workstreams at one time
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• Strong proficiency in MS Excel required (VLOOKUP, INDEX/MATCH, Pivot Tables, conditional formatting, trackers)
• Knowledge of CRM principals and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.
• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
• Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations
• Tableau reporting and analysis a plus
• Bachelor's degree
• Experience: 4-5+ years in CRM or related marketing field