Industry & Audience Campaign Manager, Consumer Products

Industry & Audience Campaign Manager, Consumer Products

The Industry & Audience Campaign Manager, Consumer Products is a senior-level marketing role responsible for driving awareness, demand, and engagement for the Fusion portfolio across key consumer products audiences. This role focuses on turning product strategy and technical differentiation into integrated, audience-centric campaigns that accelerate pipeline growth and adoption.

You will partner closely with product & technical marketing, demand generation, sales, and regional marketing teams, to bring Fusion's value to life. The ideal candidate brings deep experience in campaign development, strong consumer products industry knowledge, and a clear understanding of how to engage consumer products buyers throughout the customer journey.

Responsibilities

Campaign Strategy & Development

Own the end-to-end strategy and development of integrated marketing campaigns to grow demand for the Fusion portfolio

Translate Fusion product messaging, technical differentiation, and industry strategy into compelling, scalable campaign narratives

Develop campaign briefs, audience frameworks, and activation plans aligned to business priorities and pipeline goals

Support multi-channel campaign execution across digital, content, paid media, events, webinars, and partner activations

Audience & Industry Leadership

Serve as the campaign subject-matter expert on consumer products buyer audiences, including industrial designers, product designers, mechanical engineers, and PCB designers

Define audience segmentation, personas, and buying journey strategies specific to consumer products sub-industries such as consumer electronics, furniture, power tools, personal & leisure goods, and home appliances.

Apply industry insights, customer pain points, and market trends to ensure campaigns resonate with real consumer products needs

Cross-Functional Collaboration

Partner closely with product & technical marketing to activate product messaging, demos, technical assets, and competitive insights within campaigns

Coordinate with channel and partner marketing teams to extend reach and adoption of Fusion solutions

Performance & Optimization

Define campaign success metrics and monitor performance across the funnel, including engagement, pipeline contribution, and adoption signals

Use data, experimentation, and audience insights to continuously optimize campaign effectiveness

Share learnings and best practices to improve future consumer products and consumer products-focused campaigns

Minimum Qualifications

5+ years of experience in B2B marketing, with significant experience leading integrated marketing campaigns

Demonstrated experience marketing to consumer products audiences or within consumer products-related industries

Strong understanding of consumer products workflows, particularly consumer product development and production

Proven ability to lead complex, cross-functional initiatives in a matrixed organization

Excellent storytelling, communication, and stakeholder management skills

Strong analytical mindset with experience measuring and optimizing campaign performance

Bachelor's degree in marketing, business, or a related field, or equivalent practical experience

Preferred Qualifications

Experience marketing product design, CAD software, consumer products software, or SaaS solutions

Familiarity with Fusion, consumer products tools, or adjacent consumer products technologies

Experience partnering closely with product and technical marketing teams

Exposure to account-based marketing (ABM) or industry-focused demand programs

Experience supporting global or regional marketing teams

Passion for consumer products innovation, digital transformation, and AI-driven workflows