Inside Field Marketing Specialist

Inside Field Marketing Specialist

The Inside Field Marketing Specialist plays a pivotal role in driving the growth and visibility of our construction services within the Rochester, ROC market. This position focuses on developing and executing targeted marketing campaigns that engage potential clients and strengthen relationships with existing customers. The specialist will collaborate closely with sales and project teams to align marketing strategies with business objectives, ensuring consistent messaging and brand representation. By analyzing market trends and customer feedback, the role contributes to refining marketing approaches and identifying new opportunities for business expansion. Ultimately, the Inside Field Marketing Specialist is responsible for generating qualified leads and supporting the sales pipeline through innovative and data-driven marketing initiatives.

Minimum Qualifications:

At least 2 years of experience in marketing, preferably within the construction or related industries.

Proficiency with CRM software and marketing automation tools.

Strong written and verbal communication skills.

Ability to analyze data and generate actionable insights.

Preferred Qualifications:

Experience working in the construction industry or with construction-related products and services.

Familiarity with local Rochester market and regional construction trends.

Knowledge of digital marketing platforms including social media, email marketing, and SEO.

Project management experience or certification.

Advanced skills in data analytics and marketing performance measurement.

Responsibilities:

Develop and implement inside field marketing campaigns tailored to the construction industry and local market dynamics.

Coordinate with sales and project management teams to create cohesive marketing materials and presentations.

Manage and track marketing leads, ensuring timely follow-up and accurate reporting of campaign performance.

Conduct market research to identify trends, customer needs, and competitive positioning within the Rochester area.

Organize and support local events, trade shows, and client engagement activities to enhance brand presence.

Maintain and update marketing databases and CRM systems to optimize lead management and communication.

Prepare detailed reports on marketing activities, outcomes, and ROI to inform strategic decisions.

Skills:

The required skills enable the Inside Field Marketing Specialist to design and execute effective marketing campaigns that resonate with the construction sector's target audience. Strong communication skills are essential for crafting compelling messages and collaborating with cross-functional teams. Proficiency in CRM and marketing automation tools allows for efficient lead tracking and campaign management, ensuring that marketing efforts translate into tangible business results. Analytical skills are used daily to interpret market data and campaign metrics, guiding continuous improvement and strategic adjustments. Preferred skills such as digital marketing expertise and local market knowledge further enhance the specialist's ability to tailor initiatives that maximize engagement and support sales growth.