We're on the hunt for a Brand Marketing intern to join the Bomb Pop brand team this summer. The Brand Marketing intern will play a key role in supporting the brand during its peak season - summer! They will have the opportunity to manage multiple projects and provide strategic recommendations that will drive positive impact and keep Bomb Pop rocketing sky-high! The intern will participate in day-to-day business meetings and projects, while owning key campaign assignments.
Responsibilities Include:
Provide strategic business insights and recommendations, helping to drive brand vision and results
Identify key social media and consumer trends to help inform brand social media strategy and creative
Support campaign creative development from big idea to execution
Analyze data and consumer research to identify key trends and implications for Bomb Pop
Monitor key competitors and develop a comprehensive category overview
Assist with monthly budget reporting and forecasting
Collaborate cross-functionally with internal and external teams, including: Project Management, Consumer Insights, R&D, Finance and agency partners
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.
Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.
Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the "Ice Cream Capital of the World" as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada.
What We Offer
At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance.