INTL - Marketing Coordinator

Marketing Coordinator

Insight Global's client, located in California, is a fast-growing marketing organization specializing in digital brand amplification and multi-platform content execution. The company supports a wide range of consumer-facing brands through innovative email, social, and performance-driven marketing strategies. They focus on crafting data-backed creative campaigns that engage audiences, strengthen brand identity, and drive measurable growth.

The Marketing Coordinator will support the development and execution of multi-platform email and social media campaigns for a variety of consumer-focused clients. This role requires strong copywriting skills, an understanding of U.S. audience trends, and the ability to collaborate closely with leadership to drive effective digital marketing results.

Role Responsibilities:

• Copywriting for email campaigns, social media content, and other digital marketing assets.
• Campaign planning and interpreting creative briefs
• Conducting A/B testing, analyzing performance data, and coordinating with team to ensure alignment on messaging and execution.
• Collaborating with the design and content teams to ensure brand consistency in all campaigns.
• Engaging with social media audiences by responding to comments, messages, and mentions in a timely and professional manner

Schedule:

Monday- Friday 9:00am - 5pm US-based Time zone (either EST, CST, MST or PST)

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements:

• Experience supporting email marketing and social media marketing execution using well-known platforms (including Instagram, Facebook, LinkedIn, TikTok, X and Pinterest)
• Familiarity with email marketing platforms (e.g., Klaviyo, Mailchimp) and social media management tools (e.g., Sprinklr, Hootsuite, Buffer).
• Exceptional written English proficiency, strong copywriting abilities.
• A portfolio demonstrating copy writing work created for marketing campaigns.
• Experience conducting A/B tests.
• Collaborating with project manager, CMO and jr. Designers
• Interpreting client needs to guide campaign planning and execution.
• Experience supporting multiple brands or agencies marketing.
• Familiarity with U.S. market trends, and strong media literacy.
• Prior experience collaborating with US based clients or companies and writing content designed to engage U.S. audiences.
• Ability to balance competing deadlines in a fast-paced environment
• Coachable, curious, collaborative, and open to feedback. - Bachelors Degree
• Basic knowledge of design tools (e.g., Canva, Adobe Spark) is a plus