Lead Marketing Management

Audience Intelligence Lead

This position requires office presence of a minimum of five days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

At AT&T, we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance, and more.

We are seeking an Audience Intelligence Lead to join our growing Audience Marketing and Performance Measurement (AM-PM) team within the Marketing Growth Organization (MGO). This strategic role will be instrumental in advancing our audience-first marketing approach by developing and operationalizing key audience intelligence, segmentation frameworks, and opportunity models that inform marketing strategy and execution.

The ideal candidate will bring a unique blend of technical fluency, analytical rigor, and strategic thinking to shape how we identify, prioritize, and activate audience-led initiatives across both consumer and business marketing teams.

Roles and responsibilities include but are not limited to:

• Audience Intelligence Development: Build and maintain foundational audience artifacts including segmentation frameworks, audience profiles, and opportunity dashboards.
• Modeling & Forecasting: Develop opportunity growth models and segment forecasts using Excel, SQL, or statistical tools (e.g., Python, R).
• Key Moments Analysis: Analyze audience behavior around tentpole events (e.g., device launches, sponsorships) to inform campaign timing and messaging.
• Offer Segment Recommendation Analysis: Analyze upcoming offers, align to our "needs based" segmentation, and provide a compatibility score.
• Segmentation Enablement: Maintain and optimize segmentation frameworks and tools to support targeted marketing initiatives, enabling teams to effectively identify, understand, and engage key customer groups.
• Audience-Specific Analysis: Surface actionable information for priority segments and audiences (e.g., gamers) to inform targeting, messaging, and media planning.
• Cross-Functional Collaboration: Partner with teams across Brand Strategy, Digital, Product Marketing, Research & Analytics, and Commercialization to ensure audience and segment intelligence are embedded in planning and execution.

Qualifications - Required Skills and Experience:

• Bachelor's degree in Marketing, Business, Data Science, or related field.
• Five or more years of experience in audience strategy, marketing analytics, segmentation, or customer intelligence.
• Strong technical skills in Excel modeling, SQL, and/or Python/R for data analysis and forecasting.
• Consulting or agency experience in audience development or marketing strategy.
• Experience with predictive modeling, opportunity sizing, or growth forecasting.
• Proven ability to translate complex data into clear, actionable insights and strategic recommendations.
• Strong project management skills with the ability to manage multiple priorities and deliver high-quality outputs under tight deadlines.
• Proficiency turning volumes of complex information, data, and insights into concise and compelling PowerPoint decks and/or prose that helps leaders understand the situation, the problem(s) to solve, the options for resolution, and the operational implications of a decision.
• Collaborative mindset with experience working across cross-functional teams.

Desired Skills, Experience and Education:

• Experience in telecommunications, technology, or other data-rich industries.
• Extensive experience working with advanced management and operational systems typically found in large organizations.
• Strong understanding of DSP's, SEO, content strategy, and digital marketing channels.
• Certifications or advanced training in digital marketing, programmatic advertising, or data analysis.

Our Lead Marketing Management earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Ready to join our team? Apply today!

Weekly Hours: 40

Time Type: Regular

Location: Dallas, Texas

Salary Range: $130,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.