Manager Marketing & Business Development - Finance

Finance BD & Marketing Manager

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

The Finance BD & Marketing Manager plays a key role supporting the Projects and Energy, Sports and Entertainment, and Restructuring subgroups in identifying and driving strategic growth initiatives to expand client relationships, generate demand, and bolster our brand in collaboration with our broader Communications, Marketing, and Business Development department. This role is ideal for a mid-level professional with strong business development acumen, a proactive growth mindset, and experience in supporting transactional or finance-focused practice groups. The successful candidate will collaborate closely with their Finance Business Development & Marketing counterpart and demonstrate proactivity, team-orientation and exceptional attention to detail and project management skills.

Location This position can sit in our New York, Philadelphia, or Short Hills office and offers a hybrid work schedule (regular in-office presence with some flexibility for work-from-home).

Responsibilities

• Develop and execute targeted go-to-market plans that expand client growth and enable collaboration.
• Lead integrated marketing and business development initiatives focused on client targeting, lead generation, and pipeline acceleration.
• Analyze market trends, client priorities, and competitive dynamics to identify and pursue targets, anticipate needs, shape messaging, build and distribute thought leadership, incorporate into events and sponsorship strategies, and otherwise proactively position the group in key areas of strengths.
• Draft and refine marketing and business development content, including pitch materials, capability statements, individual client outreach, events invitations, and campaign messaging.
• Develop and execute a strategy for awards and directories that highlights the group's most impactful client work and individual achievements.
• Lead BD integration for lateral partners, including analyzing their client base and DLA's to identify and pursue cross-selling opportunities.
• Work with members of the pitch and proposal team, and competitive intelligence teams to draft strong pitches and proposals, and identify trends in pitching that aid in targeting and outreach.
• Partner with the broader marketing, BD, and communications teams to implement high-impact strategies and campaigns across brand, digital, PR, events, and sales enablement channels.
• Collaborate with sector teams to package the group's capabilities to get to clients, and to raise the visibility of the group's capabilities and successes both internally and externally.
• Support the planning and execution of practice group meetings, retreats, and key client engagement events.
• Manage the practice group marketing budget, ensuring alignment with firm priorities and campaign ROI.
• Track, analyze, and report performance metrics for BD and marketing initiatives.

Desired Skills

The ideal candidate will have experience in a law firm or professional services environment, with a strong orientation toward business development and client growth. They should demonstrate the ability to develop tailored, high-value marketing and BD programs that resonate with sophisticated clients and C-suite decision-makers. Strategic thinking, sound professional judgment, and a proactive, collaborative mindset are essential, along with the ability to execute effectively in a fast-paced, deadline-driven environment. Strong writing, presentation, and communication skills are required, as well as the ability to analyze and synthesize data into actionable insights that support marketing and business development strategies. The candidate should have con