Manager - Marketing Strategy (OEM)

Manager - Marketing Strategy

As the Manager - Marketing Strategy, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about Wesco's products, services, and solutions to satisfy their needs. This role focuses on Wesco's electrical OEM business and includes partnering with commercial leadership to strategize and execute campaigns that drive customer engagement, sales enablement, market awareness, and demand generation. You should be comfortable with day-to-day marketing activities while contributing to long-term strategy, meeting deadlines, adapting to changing business needs, and managing and inspiring a team of motivated professionals.

Responsibilities:

• Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.
• Implement marketing plans and manage associated marketing activities.
• Develop marketing campaigns in collaboration with other marketing, supplier, and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
• Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.
• Recommend methods for developing existing or related markets and expanding into new ones.
• Keep informed of new marketing approaches and products, services, and solutions offered by competitors.
• Support channel strategy by partnering with key suppliers to drive mutual growth.
• Utilize Wesco's project management system to ensure timely execution of projects and role clarity of creative department.
• Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
• Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.
• Take a data-driven approach to establish program goals, track progress, report impact, and refine over time.

Qualifications

• Bachelor's Degree - Marketing or Business Administration required; Masters' Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
• 7+ years experience in product or field marketing
• 3+ years experience in strategic business planning
• 5+ years experience in product or field marketing preferred
• Experience in Industrial/B2B channel marketing preferred; distribution experience a plus preferred
• Industry knowledge, including suppliers, customers, and competitors preferred
• Experience in electrical, electronics or manufacturing preferred
• Experience in hiring, training, developing, managing and appraising personnel preferred
• Marketing strategy and implementation
• Strong creativity and entrepreneurial drive
• Strong written and verbal communication skills
• Strong research and analytics skills
• Highly organized and detail-oriented
• Ability to work in a fast-paced, dynamic environment
• Ability to influence others, meet deadlines, and deliver results
• Ability to travel 0-25% of the time