Manager Of Marketing Operations

Manager of Marketing Operations

Network Health's success is rooted in its mission to create healthy and strong Wisconsin communities. Network Health is seeking a Manager of Marketing Operations to oversee the execution and day-to-day management of Network Health's marketing and communications initiatives. This role manages marketing projects, campaigns, advertising, promotions, communications, and creative deliverables to ensure they are completed on time, within budget, and in alignment with brand standards. This position provides leadership and direction to the marketing team, supporting brand consistency, quality control, and process efficiency. In addition, this position manages project workflows, departmental resources, and budget tracking, while coordinating with internal departments, vendors, and agencies to support organizational goals.

Job Responsibilities:

• Oversees the execution of Network Health's marketing and communications initiatives for key audiences, including members, prospects, employers, agents, and providers.
• Coordinates the implementation of marketing and communications plans to support product marketing efforts for commercial group, Medicare, and individual and family plan products.
• Manages the production and distribution of marketing collateral, communications, advertising, and promotional materials.
• Ensures quality control, timeliness, and cost efficiency across projects while supporting print and fulfillment efforts.
• Provides oversight of brand application and content review to ensure consistency with corporate standards and messaging.
• Establishes and manages marketing operations processes, project plans, workflows, and cross-departmental procedures to support organizational goals and compliance requirements.
• Supervises, coaches, and develops a team of marketing and creative professionals, including hiring, training, performance management, and professional development.
• Partners with internal departments and external vendors/agencies to manage project workflows, streamline processes, and identify opportunities for efficiency and improvement.
• Provides training on marketing operations and related procedures as needed.
• Assists the Director of Marketing with budget tracking, vendor management, and contract oversight to ensure fiscal responsibility and identify opportunities for cost savings.
• Serves as a liaison between marketing and other departments to facilitate collaboration, communication, and effective use of organizational and vendor resources.
• Ensures all marketing processes and procedures comply with applicable organizational policies and regulatory requirements.

Other Experience and Qualifications:

• Five years of experience in a professional marketing or communications role required, including marketing planning and strategy.
• Two years of project management experience required.
• At least three years of leadership experience required.
• Health care or health insurance experience preferred.
• Strong writing, editing and proofreading skills in accordance with AP Style Guide.
• Strong planning, research and presentation skills.
• Ability to use constructive review and critique of creative work to manage production of marketing deliverables.
• Strong attention to detail.
• Strong understanding of sales and marketing stages and processes of how non-customers become customers.
• Intermediate knowledge of Microsoft Office applications.
• Creative and innovative thinking with the ability to research and stay current on trends.
• Proven ability to work comfortably with executive and senior leadership.
• Well-developed critical thinking, problem solving and decision-making skills.