Marketing Analyst

Marketing Analyst

Onsite | Austin, TX | Contract-to-Hire

Robert Half is partnering with a local client to hire a Marketing Analyst to support the growth of their customer loyalty program. As a Marketing Analyst, you'll be responsible for supporting, optimizing, and evolving the organization's marketing and customer engagement technology stack. This role owns the day-to-day support, configuration, and enhancement.

Responsibilities:

Serve as the primary owner for marketing technology integrations, ensuring platform stability, scalability, and alignment with business needs.

Provide day-to-day operational support, including issue triage and resolution, in partnership with the service desk, vendors, and business users.

Own application administration, configuration, upgrades, patches, and release coordination for marketing systems.

Support the design, implementation, and optimization of marketing technology initiatives, including CRM, loyalty, and campaign enablement solutions.

Collaborate with cross-functional teams to ensure accurate customer data flows, analytics, and reporting.

Lead and coordinate Quality Assurance activities, including test planning, execution, defect management, and validation across platforms, integrations, and campaigns.

Gather, document, and translate business and marketing requirements into functional and technical specifications, assessing level of effort, risks, and dependencies.

Requirements:

Bachelor's degree in information systems or computer science.

5+ years of experience in a Marketing Systems Analyst, CRM Analyst, or similar role.

Experience supporting marketing campaigns, journeys, promotions, and personalization initiatives.

Experience working with customer data, analytics, and reporting tools (e.g., Qlik or similar visualization platforms).

Advanced SQL skills for data analysis, validation, and troubleshooting.

Experience supporting cloud-based marketing platforms and managing vendor relationships.

Intermediate skills using Oracle Customer Engagement (ORCE) or comparable enterprise marketing automation platform.

Experience with Salesforce Commerce Cloud experience a plus.

Contract Benefit Offerings:

Healthcare (medical, dental, and vision plans)

401(k) and retirement plans

Commuter benefits

Employee and vendor discounts

Employee Assistance Program (EAP)

And many more!

Technology Doesn't Change the World, People Do.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.