Marketing Analyst

Marketing Analyst

We are looking for a skilled Marketing Analyst to join our team in New York, New York. In this long-term contract position, you will play a pivotal role in shaping data-driven marketing strategies and delivering actionable insights across a diverse brand portfolio. The ideal candidate will thrive in a collaborative environment, working closely with cross-functional teams to optimize media investments and measurement frameworks.

Responsibilities:

Lead the development and execution of a comprehensive learning and measurement strategy for various brands.

Design and implement robust in-market test plans, including media mix, channel effectiveness, creative impact, and audience segmentation.

Analyze complex test data and translate findings into strategic recommendations for senior stakeholders.

Act as a liaison between media investment, data science, and strategy teams to ensure smooth execution of testing initiatives.

Collaborate with econometrics-focused teams to validate and enhance marketing mix modeling insights.

Oversee multiple test-and-learn initiatives simultaneously, managing timelines, deliverables, and reporting outcomes.

Provide guidance on transitioning to advanced measurement frameworks, moving beyond traditional attribution models.

Requirements:

Proven experience in marketing analytics with expertise in tools such as Google Analytics and Adobe Analytics.

Strong knowledge of Google AdWords and CRM marketing strategies.

Familiarity with marketing mix modeling and media marketing principles.

Ability to interpret complex data and present actionable insights to stakeholders.

Skilled in managing multiple projects in a fast-paced environment.

Excellent communication and collaboration skills to work effectively with cross-functional teams.

Understanding of advanced measurement frameworks and attribution models. Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans.