Marketing And Communications Coordinator

Marketing and Communications Coordinator

Greenfield, MA

Stoneleigh-Burnham School, an independent boarding and day school for girls in grades 7-12/PG in Greenfield, Massachusetts, seeks a Marketing and Communications Coordinator effective immediately.

Located near the Connecticut River in the Pioneer Valley, a short drive from the Five College Consortium (UMass Amherst, Smith, Mount Holyoke, Hampshire, and Amherst College), Stoneleigh-Burnham attracts students from throughout the U.S. and around the world. Our mission centers around helping girls discover and use their authentic voices. Employees who thrive at SBS are deeply passionate about their profession and about girls' education, are collaborative colleagues, are excited by professional growth, and are committed to playing an active role in a vibrant community of learners, leaders, and individuals.

The Marketing and Communications Coordinator is responsible for coordination of external and internal marketing and communication initiatives, including online presence, inbound and outbound marketing, print and electronic publications, public relations, and advertising. The coordinator helps to create and implement strategic marketing initiatives and manages projects, vendors, and related budgets.

Reporting to the Director of Enrollment Management, the Marketing and Communications Coordinator ensures that all School communications reflect the mission, core values, history, and reputation of the school. The Coordinator works with all members of the school community to ensure consistency of message and strong brand representation in all communications. The role requires a strong understanding of the School's culture and sensitivity to the perspectives of its key constituencies. The Marketing and Communications Coordinator works closely with the Advancement/Development Office & Alumnae Relations, Enrollment Management, and the Equestrian Center, as well as other department heads. The Marketing and Communications Coordinator also oversees outsourced work with associated contractors and vendors.

Duties and Responsibilities:

• Coordinate and update content on the School's website, as well as work on SEO and social media

• Understand the importance of a digital marketing campaign and implement strategies for the School

• Seek to advance the School's profile in the wider world and in the community

• Be aware of new technologies and apps that will help the School reach prospective students and families and be willing to implement those strategies

• Coordinate comprehensive marketing plans to reach varied constituencies and promote the school's brand identity.

• Create and implement effective digital marketing campaigns to enhance the school's online presence through the website/other channels and reach a wider audience.

• Collaborate with the admissions department to create and implement recruitment strategies, increase enrollment, retain current students, open house events, and campus visits for prospective students and their families.

• Work with the Advancement Office team to communicate fundraising campaigns and donor engagement initiatives that align with the school's strategic plans.

• Collaborate with faculty and staff to promote academic and co-curricular programs, achievements, alumnae engagement, and other school events.

• Assist with the analysis and reporting on the effectiveness of marketing campaigns, including enrollment and fundraising data, to inform future marketing decisions.

• Coordinate the process of producing publications, including coordination of editorial needs, ensuring efficient review and approval of work, submission to vendors and proper distribution, if applicable

• Ensure that all print and digital materials adhere to brand standards

• Manage the production of materials, including coordination with outside vendors (web hosts, photographers, printers, mail services), quality control, compliance to school and industry standards, and expense control

• Manage department budget

• Serve as editor of the School's alumnae magazine, The Bulletin

• Manage writing projects, including press releases, collateral materials for Admissions and Advancement/Alumnae Relations, and news for print and electronic communications

• Serve on the Administrative Team and work strategically with the administrative team to be proactive about marketing opportunities

Qualities and Qualifications:

• Bachelor's degree in a relevant field

• 3-5 years of relevant experience, preferably in an educational setting

• Interest in building a strong online (social media focus) and local presence and helping create improved outreach to alumnae, parents, and prospective families

• Demonstrated project management capacity

• Experience managing a budget

• Appreciation for the value of an all-girls' education

• Attention to detail to complete multiple projects on schedule and collaboratively

• Flexibility to work some evenings and weekends for school events

• Demonstrated proficiency in writing and editing for a wide variety of purposes, including magazines, newsletters, websites, press releases, social media, admissions and development campaigns, and advertising copy

• Demonstrated commitment to diversity, equity and inclusion

Applications:

Interested candidates should submit the following materials to sfutter@sbschool.org. Open to applications until the position is filled.

• Cover letter and Resume

• 2-3 references with contact information

Stoneleigh-Burnham School is an Equal Opportunity Employer.