Marketing Automation Campaign Delivery Manager (US)

Marketing Automation Campaign Delivery Manager

Work Location: Mount Laurel, New Jersey, United States of America

Hours: 40

Pay Details: $91,000 - $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business: Marketing

Job Description: The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post-development.

Campaign Delivery manages marketing communications for TD Bank, working closely with multiple stakeholder groups, including DDTS (Data-Driven Targeting Strategy), MarTech, and marketing planners. We are responsible for timely and accurate campaign execution and management of overall marketing execution strategy.

Depth & Scope:

Leads the configuration of assigned campaign configuration and journey build

Develops and configures sender/e-mail profile configuration

Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals

Structures Journey decision splits

Develops and configures Journey updates/modifications and version control of active campaigns

Develops and configures dynamic content, including Personalization requirements

Develops and configures messaging/activities across channels and associate defined sender/delivery profile

Performs on-going QA & platform health checklist tasks

Participates in campaign optimization sessions and support analysis of campaign performance

Configures A/B tests and present the results for marketing campaigns

Configures and measures campaign optimizations

Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices

Partners with creative teams and build reusable content blocks

Leads the configuration of Personalization requirements

Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives

Utilizes strong project management skills to drive initiatives from conception to completion within established timelines

Education Experience:

Undergraduate degree and/or equivalent relevant experience.

3+ years of Salesforce experience or similar marketing automation experience.

Solid understanding of marketing campaign concepts and best practices

Ability to analyze and interpret marketing data to provide optimization insights

Proficient understanding of data structures and relational data.

Ability to work successfully as a member of a team and independently

Preferred Skills:

SFMC Administrator Certification

SFMC Email Specialist Certification

Familiarity with Salesforce CRM and its integration with Marketing Cloud

Certified Marketing Cloud Email Specialist

General understanding of Data Cloud and Marketing Cloud Personalization

Knowledge of SQL, Json, and Ampscript would be highly beneficial.

Self-directed problem solver with a strong curiosity that drives continuous learning

Demonstrates strong organization, attention to detail, and the ability to manage multiple priorities

Communication Skills, particularly with large stakeholder groups

Experience executing campaigns and enhancements within an Agile delivery framework

Customer Accountabilities:

Creates integrated marketing campaigns that meet business and marketing strategies and objectives

Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs

Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)

Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior

Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans

Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing

Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans

Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets

Analyzes past results and makes recommendations to maximize return on investment

Evaluates effectiveness of in market activity - Post Implementation Review (including recommendations)

Tells our Story - effectively communicates the results and sells the value of marketing

Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion

Navigates through roadblocks by engaging key stakeholders/sponsors

Leads multi-functional teams through the project

Tracks and manages budget against plan, meeting all financial reporting requirements

Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data

Uses data combined with judgement and intuition to make recommendations and drive action

Utilizes data to tell our story and make recommendations that are simple and concise

Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems

Shareholder Accountabilities:

Prioritizes and manages own workload to meet service level requirements for service and productivity

Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)

Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities

Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate

Protects the interests of the organization - identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues

Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience

Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices

Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist

Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others

Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements

Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts

Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest

Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit

Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques

Participates in personal performance management and development activities, including cross training within own team

Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities

Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices

Leads, motivates and develops relationships with internal and external business partners/stakeholders