Marketing Automation Specialist (marketo)

Marketing Automation Specialist (Marketo)

The Marketing Automation Specialist (Marketo) is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Healthcare Professional (HCP) 1:1 marketing programs.

This hybrid role requires the ability to commute to our Mettawa, IL office location at least 3 days per week.

Responsibilities include:

• Build, QC and execute low-medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the Marketo Engage automation platform.
• Create, review, and share standard quality control document and follow process to ensure accuracy and completeness.
• Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
• Identify issues, identify root cause, and recommend corrective action for campaign builds, domain and IP reputation and deliverability.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.
• Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
• Collaborate with various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
• Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.
• Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation on how to apply at AbbVie

Key AbbVie Leadership Competencies:

• Positive "all for one" approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns, fast, grasps the "essence" and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and open to suggestions.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Qualifications:

• Bachelor's Degree in Business or Marketing or equivalent experience
• 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
• Minimum of 3 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms such as Marketo / SFMC. Marketo Expert Certification desired.
• Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
• Knowledge of database, email, digital, 1:1 marketing concepts and best practices
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings
• Proficiency with MS Excel, SQL and HTML/ CSS
• Experience with Adobe suite of products preferred
• Excellent written, verbal, and interpersonal communication skills

Salary: $82,500 - $157,500