Marketing Automation Specialist

Marketing Automation Specialist

Are you a marketing automation enthusiast with 2-3 years of experience? Our non-profit association client, certified as a Great Place to Work, offers generous benefits, including a $75/month home office allowance, a flexible work schedule (Mon-Th 9-6, Fri 9-11:30/12), 401K match, tuition reimbursement, and more. We have an exciting full-time opportunity for you!

YOU MUST HAVE MARKETO EXPERIENCE TO BE CONSIDERED

Location: Must be in Chicagoland area (Remote with monthly onsite team meetings).

Role Overview: As a Marketing Automation Specialist, you will report directly to the Associate Director of Digital Marketing. You will be the driving force behind the implementation and management of marketing automation programs. Your mission: execute automated marketing campaigns, optimize workflows, and ensure the seamless operation of our marketing automation platform.

Key Responsibilities:

Take charge of our marketing automation platform, ensuring smooth integration with CRM systems, email marketing platforms, and other relevant tools.

Implement, manage, and execute automated marketing campaigns, including lead generation and nurture programs, email workflows, and drip campaigns, particularly in the B2B/Corporate Sales and Alliances channel.

Develop and implement strategies to deliver targeted and personalized marketing messages.

Support the development of lead scoring models and ensure accurate lead qualification for sales follow-up.

Enhance A/B testing capabilities to refine messaging, layouts, and other campaign elements for improved performance.

Track and analyze key performance metrics for marketing automation campaigns, providing insights and recommendations for optimization.

Qualifications:

Expert in managing marketing automation platforms, specifically Marketo.

Experience working with CRM systems (e.g., Salesforce) and integrating them with marketing automation platforms.

Solid understanding of digital sales/B2B Demand Generation and eCommerce tools.

Strong understanding of email marketing best practices and audience segmentation.

Comfortable working with APIs in a programming language.

Ability to track, analyze, and optimize campaign program performance using data-driven insights.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to: kailey.carter@jobalert.creativecircle.com

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. Additionally, you must be physically located in and perform the work for our client in the United States.