Marketing & Branding Specialist

Clark Planetarium Marketing And Branding Coordinator

Salt Lake County...A career with a purpose in the community you love!

Salt Lake County invites you to explore our exciting career opportunities. We seek highly enthusiastic individuals to enrich our County with your experience and talent. If you enjoy working in a team environment that is committed to changing the lives of its community, please keep reading.

What it is like to work here:

At Salt Lake County our culture is woven into all aspects of our work and our employees' lives, from the way we treat each other to the way we support the community. To promote and foster a fun and healthy work environment, we appreciate employees through great benefits, a healthy work life balance and room to grow and develop.

Surround yourself with:

Peers who are motivated to make a difference in the lives of those we serve. We serve Salt Lake County and envision a safe and beautiful place for all to live to work and have fun. Salt Lake County is about connecting people and championing our community. Community is more than a place.... It's our heart and service that bring us together.

We encourage a work life balance:

Working for Salt Lake County is more than just a paycheck. A career with Salt Lake County includes several benefits and perks. We support our employees with 12 holidays, up to 24 vacation days, 12 sick days and one personal day every year.

Additional Benefits include:

Retirement options for hybrid pension/401(k) or 401(k) only with 10% contribution

Medical coverage including a 100% county paid premium option-Dental and Vision coverage including coverage for adult designees

Health Savings account with a county contribution up to $1200/year, Flexible Spending Account

100% county-paid Long-Term Disability and Short-Term Disability option

Plus: Onsite medical clinic, hospital insurance, pet insurance auto and home insurance and discounts at County facilities.

JOB SUMMARY

Develops and coordinates Clark Planetarium's marketing, branding, and graphic design initiatives that promote programs, shows, exhibits, events, and institutional identity. Serves as both a strategic marketer and hands-on designer, ensuring visual and messaging consistency across digital, print, and on-site platforms.

MINIMUM QUALIFICATIONS

Bachelor's degree from an accredited college or university in marketing, communications, graphic design, or a closely related field; plus, one (1) year of directly related experience; OR an equivalent combination of related education and experience.

ESSENTIAL FUNCTIONS

The following duties and responsibilities are intended to be representative of the work performed by the incumbent(s) in this position and are not all-inclusive. The omission of specific duties and responsibilities will not preclude it from the position.

Applicants must be prepared to demonstrate the ability to perform the essential functions of the job with or without a reasonable accommodation.

Plans, develops, and produces creative and engaging marketing and branding materials-including graphics, layouts, and messaging-that support Clark Planetarium's programs, exhibits, events, and institutional goals

Assists in developing annual and long-term marketing and branding strategies for the organization.

Maintains and applies brand standards across all marketing and communication channels to ensure a cohesive and recognizable visual identity

Leads groups and committees in support of marketing and branding events and goals.

Designs and prepares print and digital assets such as advertisements, posters, social media graphics, email visuals, signage, and promotional collateral.

Oversees assigned temporary staff.

Enhances day-to-day operations and streamlines workflows to improve efficiency and effectiveness.

Collaborates with internal teams to translate program goals and audience needs into effective marketing campaigns

Assists with campaign tracking, asset organization, and documentation to support evaluation and continuous improvement

Collaborates with key staff to support the membership programs at the Planetarium

Coordinates both quantitative and qualitative market research projects

Works with key staff to develop and assess ideas for marketing and branding proposals.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

Knowledge of:

Museums and Cultural organizations and their functions

Marketing principles and best practices, including audience engagement, campaign planning, and brand development

Graphic design principles such as layout, typography, color theory, and visual hierarchy

Brand standards and the application of consistent visual and messaging identity across multiple platforms

Print production processes, file preparation, and working with vendors for professional printing

Non-profit management

Customer service skills

Communication and public relations methods and techniques

Project coordination practices, including managing timelines, priorities, and multiple concurrent projects

Skills and Abilities to:

Demonstrated proficiency with industry-standard design software (e.g., Adobe Creative Cloud: InDesign, Illustrator, Photoshop)

Experience creating engaging marketing content for digital and print platforms, including social media, web, email, and signage

Communicate effectively, utilizing strong written, visual and verbal communication skills with attention to detail and brand consistency

Work effectively with computer software related to job-specific duties (MS Office, Adobe, donor software, social media platforms, etc.)

Ability to manage multiple projects simultaneously, meet deadlines, and work independently as well as collaboratively

Organize workloads and prioritize tasks to adhere to deadlines

Understand, implement, and follow policies and procedures

Demonstrate flexibility with assignments, environments, and co-workers

Professionally represent the organization both externally and internally

Operate standard office equipment (scanner, printer, computer, iPad, etc.)

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

Most work is performed in an office environment. May require lifting and carrying objects weighing up to 50 lbs. Schedule is flexible, but normal work hours are 9 am to 5 pm. Some infrequent evenings and weekends may be required.

IMPORTANT INFORMATION REGARDING THIS POSITION

Clark Planetarium is a 7-day-per-week, 363 days per year operation (closed on Thanksgiving and Christmas only), with operational hours averaging 12 hours a day. The general essential functions are broad, and specific job assignments may be customized to match the employee's skill set.