Marketing Campaign Analyst - Remote Eligible

Marketing Campaign Analyst (Remote)

Genesis10 is currently seeking a Marketing Campaign Analyst for a Renowned Healthcare Organization in Rochester, MN. This is a 3+ month contract opportunity, fully remote. Pay range: $50.00 - 52.00 per hour, W2, depending on skill and experience level.

This role supports the development, execution, and measurement of multi-channel marketing campaigns. The ideal candidate will partner with analysts, data scientists, and marketing specialists to develop campaign requirements, create targeted segments, and identify key performance metrics. This position will be heavily involved in using a digital experience platform to orchestrate campaigns and optimize their performance.

Responsibilities:

• Support the development, execution, measurement, and refinement of multi-channel, multi-touch marketing campaigns
• Partner with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers
• Develop the requirements for marketing campaigns, create targeted segments and models, and identify key metrics to evaluate performance
• Design, coordinate, and schedule multi-channel, multi-touch campaigns and maintain the marketing calendar
• Provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements
• Report on return on investment and lifetime value contributions
• Assist with the adoption of new campaign or customer relationship technologies within the digital experience platform

Requirements:

• Bachelor's degree
• 3 years of experience in marketing campaign management or a related field
• Experience analyzing large data sets that may include structured and unstructured data
• Experience using digital experience platform technologies, including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint, etc
• Advanced Excel skills
• Intellectual curiosity, problem-solving ability, critical thinking, active listening, quantitative skills, close attention to detail, persuasive oral and written communications, and project management skills
• Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools
• Proven ability to use reporting tools to convert data into meaningful analyses and insights
• Proven ability to translate between business and technical stakeholders
• Must be able to work effectively in a consensus-style environment that expects and promotes teamwork
• Experience in effectively meeting deadlines on-time with a quality product
• Desired skills: Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power BI
• Experience in the use of next best action, customer lifetime value, or churn prediction models

Only candidates available and ready to work directly as Genesis10 employees will be considered for this position. If you have the described qualifications and are interested in this exciting opportunity, please apply!