Marketing Cloud Administrator

Configure, develop, and maintain Marketing Cloud applications to support institutional communication strategies.

Design and implement solutions within Salesforce CRM, including custom objects, fields, workflows, validation rules, and automation.

Provide training, documentation, and ongoing support to end-users across the university.

Develop a community of best practices and a user group for Marketing Cloud.

Collaborate with cross-functional teams to gather requirements and translate business needs into technical solutions.

Integrate Salesforce with third-party applications and campus systems to ensure seamless data flow.

Build and maintain reports and dashboards that provide actionable insights for academic and administrative stakeholders.

Troubleshoot and resolve issues related to Salesforce CRM and Marketing Cloud functionality.

Stay current on Salesforce releases and new features; recommend best practices for adoption in higher education.

Minimum Experience / Education:

Bachelor's degree and

2+ years of experience with Salesforce (specifically the Marketing Cloud platform).

Preferred Education Skills and Experience:

5+ years as a Marketing Cloud Administrator

Experience with Marketing Cloud tools, including Email Studio, Journey Builder, and Automation Studio

Mobile Studio and SOQL

Experience with Marketing Cloud in a higher education environment