Marketing Communication Specialist, COBA

Marketing Communication Specialist

Be The Difference Begins with Great People. Are you looking for a new opportunity where you can make the difference in the lives of students and faculty? We’re always looking for highly talented individuals to join our team people who think big, care deeply, and believe in being the difference in their work and community. We prioritize student success, access to education, and service in our work to educate well-rounded servant leaders who transform their fields, our society and the world. Our Catholic, Jesuit approach emphasizes student engagement with the world around them and formation of the heart and mind. We believe in our mission: The search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence, the promotion of a life of faith, and the development of leadership expressed in service to others. These core values guide our relationships with our students, each other, and our community.

Marquette University offers a rich and competitive Total Rewards package including medical, dental, vision, 403(b) with up to 8% university match, generous time off package, and tuition benefits for employees, spouses, and dependents with no payback requirement!

The Marketing Communication Specialist provides marketing and communication support and strategic direction to the College of Business Administration and its centers and institutes by developing and implementing strategic communication, marketing initiatives and events, supporting their efforts to market and communicate about college and unit programs and offerings; college and unit news and successes; recruitment and retention efforts for students; advancement priorities; and other college and unit marketing/communication needs. This role serves as the liaison between the Office of Marketing and Communication and the college, which involves providing communications counsel, standardizing communications processes within the college and stewarding the Marquette brand voice and integrate priority university message themes in communications across college communication channels to properly represent the university’s mission and strategic priorities.

Duties and Responsibilities:

• Content Creation: Develop and produce high-quality written, visual, and multimedia content for various platforms, including websites, social media, newsletters, and promotional materials.
• Digital Marketing: Manage and optimize digital marketing campaigns, including email marketing, social media advertising, and search engine optimization (SEO) to increase engagement and reach.
• Social Media Management: Oversee the COBA social media accounts, create and schedule posts, monitor engagement, and respond to inquiries to build a strong online presence.
• Event Coordination: Plan and execute events, such as seminars, workshops, and conferences, to promote COBA centers and programs and engage with stakeholders.
• Brand Management: Ensure all communication and marketing materials align with the university’s brand guidelines and maintain a consistent and professional image.
• Media Relations: Develop and maintain relationships with media outlets, draft press releases, and coordinate media coverage to enhance the university’s visibility.
• Market Research: Conduct market research to identify trends, opportunities, and best practices in higher education marketing and communication.
• COBA and OMC Collaboration: Work closely with faculty, staff, and external partners to support communication and marketing needs and ensure cohesive messaging.

Required Knowledge, Skills and Abilities:

• Bachelor’s degree
• Minimum of 2 years of related experience
• Strong skills in communication, both written and verbal, and digital marketing promotions
• Good organization, project management, budget management and analytical skills
• Ability to work independently and provide attention to detail with ability to prioritize

Preferred Knowledge, Skills and Abilities:

• Knowledge of Qualtrics is helpful
• Familiarity with photography and videography is helpful