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Marketing Communications Specialist

Create and implement a digital storytelling strategy to promote department achievements
Madison, Wisconsin, United States
yesterday
USA Jobs

USA Jobs

A platform offering a comprehensive database of federal employment opportunities across various government agencies in the United States.

Marketing & Communication Specialist

Computer, Data & Information Sciences (CDIS) has a centralized marketing and communications team that supports school-wide efforts as well as the work of our three academic departments. We are seeking a creative and collaborative Marketing & Communication Specialist to support school-level communications. This position reports to the Director of Advancement and plays a vital role in promoting the CDIS brand, amplifying department achievements, and driving awareness of our programs, people, and priorities. The Marketing & Communication Specialist will be responsible for developing and executing strategies that align with the school\'s goals and objectives. This includes creating engaging content that highlights department accomplishments, promotes programs, and increases visibility through partnerships across campus. Regular duties include:

  • Content Development & Storytelling: Develop compelling stories and other original content that engages key audiences, including students, alumni, media, campus partners, and peer institutions. Manage all aspects of story creation, including background research, interviews, writing, editing, and approvals.
  • Digital and Social Media: Write and edit compelling copy for websites, email newsletters, and social media. Manage CDIS\'s social media platforms and website, ensuring accuracy, consistency, and alignment with brand and strategic goals. Troubleshoot and update content as needed.
  • Marketing Execution and Project Management: Support and execute integrated marketing campaign and tactical communication plans. Contribute to efforts such as prospective student outreach, advancement communications, corporate relations, branded collateral, and event promotions.
  • Media Pitching: Assist with media outreach, pitching stories to external outlets to elevate the school\'s visibility.

We\'re looking for a solutions-oriented communicator who thrives in a fast-paced environment.

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Marketing Communications Specialist
Madison, Wisconsin, United States
Marketing
About USA Jobs
A platform offering a comprehensive database of federal employment opportunities across various government agencies in the United States.