Marketing Consultant

Marketing Consultant

The Marketing Consultant will help lead and manage Group Benefit employee-facing integrated marketing campaigns, foundational pitch slides and 2,000+ marketing communication assets. The candidate may also cross train to assist in managing strategic-cross functional email and direct mail campaigns that are designed to increase engagement and retention efforts with employees and policyholders.

This person must be strategic, analytical, results oriented and required to work with teams that develop comprehensive, end-to-end marketing strategies for US Group Benefits' eligible employees and enrolled participants to achieve strong and profitable acquisition, loyalty, and retention.

Partner with teams within US Employee Marketing and MetLife Product teams to maintain creative assets & messaging that supports the Group Benefits marketing objectives:

o A&H, Dental, Disability, Life, Pet, Vision, Aura, MetLife Legal Plans, HS&SA, Multiproduct, Federal, SEO, MetLife.com, etc.

A contact for marketing legal submissions and review; maintain asset inventories, update legal numbers; oversee all footnotes/disclaimers and ensure pieces are compliant

Assist in managing required state filings for Group Benefits marketing; assign identification numbers, submit all necessary documentation, and track all filings with appropriate teams

Support the Communications and Engagement Leads (CEL) and internal sales/customer relationship teams with ad hoc legal, compliance and asset requests for marketing materials/campaign execution and updates

Collaborate with marketing technology (HighSpot, MSMS, RedOak etc.), legal/compliance, sales and other marketing teams as needed

Upload assets to Highspot (Market enablement repository) and find new innovated ways to showcase assets for our customers

Track asset utilization via reporting from Highspot and proactively propose modifications and the retirement of exact assets

Key Relationships:

Reports to: Marketing Manager

Key Stakeholders: Product Management, Creative & Content, Distribution (CEL), Servicing/Claims, Marketing Operations and Employer Product Marketing

What You Need to Succeed:

Strong interpersonal skills to work collaboratively

Strong influencer skillset across a broad spectrum of stakeholders

Deep understanding of relevant current business initiatives and challenges within financial services organizations

Proven experience effectively communicating with both sales teams, business executives, and technical audiences, with the ability to drill into technical detail as needed

Superior written and presentation skills

Strategic thinker with the ability and the skill set to see the bigger picture as well as understand the details of campaigns

Advisory and consultative skillset to provide guidance to our content authors and contributors to improve how we share content

Ability to work well with geographically remote teams and lead through influence

5+ of marketing experience