Marketing Coordinator

Marketing Coordinator

Develop Tioga is a nonprofit, Certified Economic Development Organization (CEDO), that serves as the lead economic development organization for Tioga County, PA. The organization's mission is to drive development leading to job creation, business attraction and retention, a stronger tax base, and a greater quality of life. We are committed to creating opportunities for businesses, communities, and people to enhance our economy and daily life for our area. Develop Tioga is an equal opportunity employer and provider.

The Marketing Coordinator is dedicated to promoting area businesses, local attractions, outdoor recreation opportunities, and community events for residents and visitors alike. This position supports economic development by utilizing digital platforms, creating promotional materials, and coordinating displays in a trailhead building setting to support business attraction initiatives to boost local economic vitality.

Key Responsibilities:

On-Site Marketing & Guest Experience (Trailhead Building)

Coordinate and update in-person displays, digital signage, and brochures within the trailhead building to showcase local businesses, trails, and events.

Act as a welcoming, knowledgeable point of contact, providing information on local amenities and businesses.

Keep business directories and promotional materials in the trailhead building organized and up to date.

Digital & Social Media Promotion

Create, curate, and schedule engaging content for social media platforms highlighting local businesses, "things to do," and user-generated content from the trail.

Update and assist with maintenance of website pages and local business directory.

Update and maintain content on the Discover Tioga mobile app (points of interest, business highlights, event listings, opportunities)

Small Business Support & E-Updates

Develop and distribute regular e-newsletters to subscribers (residents and visitors) highlighting upcoming events, business spotlights, and new recreational opportunities.

Proactively engage with local business owners to gather information on businesses, promotions, events, or new offerings to include in marketing channels.

Identify opportunities for cooperative marketing campaigns to drive foot traffic to Tioga County businesses.

Event Promotion & Outreach

Promote, and sometimes assist with, local events and community initiatives hosted at the trailhead or in the surrounding area.

Photograph and video local businesses and attractions for use in promotional materials

Qualifications

Bachelor's degree in marketing, communications, tourism management, or a related field (or 3+ years of equivalent experience).

Experience in social media management, website content management, and basic graphic design (Canva/Adobe Creative Cloud).

Strong, engaging writing skills and the ability to craft compelling narratives about local businesses and outdoor recreation.

Experience with mobile app content management is a plus.

Ability to work a flexible schedule, including an occasional evening or weekend event.

Strong interpersonal skills and a passion for community development and local business success.

Ability to multi-task, prioritize, and manage multiple responsibilities.

Ability to work independently and as part of a team. Strong networking skills.

Proficient in various computer programs, on-line and social media platforms.

Vehicle, valid driver's license, and insurance.

Why This Role?

This position offers a unique opportunity to work in a vibrant, high-traffic location that bridges nature with commerce. You will directly impact the economic success of local businesses by connecting them with people eager to experience the area.

Interested applicants must submit a cover letter, resume, and a sample social media post to Kristin Hamilton, Develop Tioga, 32 Fellows Avenue, Wellsboro, PA 16901 or email: khamilton@developtioga.org

A competitive salary and benefits package will be based on the successful applicant's history and experience. The position will remain open until the selection of a successful, qualified candidate.