Marketing Creative Analyst

Job Title

Join Our Team And Experience Endless Career Possibilities

This position uses data to evaluate, optimize, and strategize the performance of marketing creative assets like ads, images, and videos. This role blends creative thinking with strong analytical skills to understand what resonates with target audiences, leading to data-backed recommendations for improved engagement and campaign effectiveness across digital platforms. They collaborate with designers, marketers, and data teams to refine creative strategies and ensure creative assets are aligned with best practices and business objectives.

Primary Duties And Responsibilities Include But Not Limited To:

Content Planning & Strategy: Align content with goals, audience needs, brand voice, and organizational goals

Reviewing And Editing Content: Proofread and edit grammar, spelling, punctuation, and style to ensure consistency with house brand and style guides

Fact Checking And Accuracy: Ensure compliance with regulatory standards and responsible gaming objectives

Quality Control Standards: Uphold editorial integrity. Tone, and consistency across platforms to ensure alignment with brand identity and audience expectations

Strategic Recommendations: Provide actionable recommendations to guide the creation of new marketing materials and optimize existing ones for improved engagement and conversion rates

Collaboration And Team Coordination: Work closely with creative teams, designers, data analysts, and other contributors to provide constructive feedback to help improve submissions

Workflow Optimization: Identify and implement processes to streamline creative analysis workflows, improve reporting accuracy, and increase efficiency

Creativity: An eye for effective design, compelling copy, and innovative approaches to visual communication

Communications Skills: Excellent ability to present research findings, insights, and recommendations clearly to both internal teams and clients

Technical Proficiency: Familiarity with data analysis tools, advertising platforms (like Google Ads, Facebook Ads), and potentially analytics software

Secondary Duties And Responsibilities:

Works closely with Mohegan Compliance to ensure online policies and procedures are in alignment

Performs other duties, as assigned

Minimum Education And Qualifications:

Bachelor's degree in business, communications, statistics, social sciences, or a related field

1-2 years of field experience working or interning with a firm on data analysis preferred

Must be proficient in Microsoft Office Suite

Experience with BI visualization tools (Tableau or Power BI)

Solid knowledge of forecasting methods, promotional analysis, and marketing ROI measurement

Strong analytical, organizational, and problem-solving skills

Excellent writing and communication skills with the ability to translate data into marketing recommendations

Competencies: Incumbent will master the following competencies while in this position:

Data Governance: Focuses on managing large amounts of data and identifying key insights

Strong command of grammar, syntax, and style guides

Creative eye for improving readability, tone, and audience engagement

Knowledge of publishing tools including Google Docs, Adobe, CMS platforms

Ability to manage multiple projects and meet tight deadlines

Cross-Functional Team Collaboration: Understanding strategic vision by understanding the work of other teams

Attention to detail while maintaining efficiency in high-volume workflows

Training Requirements:

Mohegan Corporate office and departmental policies and procedures

Appropriate regulations that pertain to Mohegan Information Systems

Physical Demands And Work Environment:

Fast-paced office work environment

Must be able to sit in front of a computer screen for extended periods of time

Must be able to work various shifts and flexible hours with occasional travel required

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan reserves the right to make changes to the above job description whenever necessary.

Work Shift:

Regular

Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.

What began in 1996 as a gaming destination in southeastern Connecticut with a handful of Team Members has expanded into a premier entertainment enterprise with over 10,000 team members across the globe. What drives our success is the centuries-old philosophy of the Mohegan Tribe "The Spirit of Aquai". Its principles of welcoming, mutual respect, cooperation and building relationships have shaped our culture, and serve as the foundation that we live by with every guest and team member interaction today, and for generations to come.