Marketing Director

Marketing Director

We are looking for an experienced and innovative Marketing Director to lead and enhance our marketing initiatives in Irwindale, California. This role offers an exciting opportunity to drive brand growth while implementing strategic campaigns that resonate with our target audience. If you excel in digital marketing and branding within the Consumer Packaged Goods (CPG) sector, we invite you to bring your expertise to our team.

Responsibilities:

Develop comprehensive marketing strategies that align with organizational goals and drive brand awareness.

Oversee digital marketing campaigns to ensure optimal performance and audience engagement.

Conduct market research to identify emerging trends and opportunities in the CPG industry.

Collaborate with cross-functional teams to execute integrated marketing plans.

Manage and optimize budgets for marketing initiatives, ensuring cost-effectiveness and maximum impact.

Lead the development of creative content across various channels to strengthen brand identity.

Analyze campaign performance metrics and provide actionable insights for improvement.

Establish and maintain strong relationships with external partners and vendors.

Guide the marketing team, fostering growth and ensuring alignment with company objectives.

Monitor competitor activities and adjust strategies to maintain a competitive edge.

Requirements:

Proven experience in a leadership role within marketing, ideally in the CPG industry.

Expertise in digital marketing strategies, including SEO, SEM, and social media management.

Strong knowledge of brand development and positioning.

Exceptional analytical skills to interpret market data and campaign results.

Ability to manage budgets effectively and prioritize resources.

Excellent communication and interpersonal skills for team collaboration and external partnerships.

Proficiency in marketing tools and software, such as CRM platforms and analytics dashboards.

Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.