Marketing Director

Marketing Director

The Marketing Director will support the development and growth of the LALA Branded Product's business. He or she will help build integrated portfolio marketing plans, support new product development and execute the annual brand plan through delivery of prioritized and assigned projects. This includes overseeing strategic planning, consumer research and analysis, development of marketing materials, field communication, execution and measurement of results. The Sr. Manager of Marketing will work closely with Agency partners, field sales and the Shopper Marketing Manager.

Essential Duties And Responsibilities

Strategy and Marketing Plan Development

Support the Chief Marketing Officer in developing the annual brand plan and manage the strategy for the LALA brand for all package types and channels.

Collaborate with the Agencies to carry out effective promotional and communication plans that are in line with the LALA annual operating plan, brand positioning and identity.

Provide clear vision for the brand.

Support cross-functional project teams that will develop and execute the annual brand plans, including internal and external partners.

Contribute to the activation of the LALA brand plan by launching integrated marketing campaigns with activation across the marketing mix.

Help lead social media strategy and manage external agency.

Work with Shopper Marketing Manager to develop sampling strategy across multiple channels including sampling tours/programs and social media implementation.

Collaborate with internal and external partners (creative, customer marketers) to develop brand-building programs.

Product line management and day to day project management of near-in innovation

Contribute to the building of a consumer and brand-centric organization.

Support in briefing and managing relationships with Shopper Marketing Manager on specific needs for the brand and channels to ensure the Sales team has what they need to succeed.

Track and report brand results to inform (Sr.) Brand Manager and/or VP of Marketing.

Follow LBP (LALA Branded Product Business Unit) processes to ensure success and facilitate strong communications.

Track projects and promotions against set objectives, analyze and evaluate success of the projects, and pursue path to optimization without significant guidance or supervision.

Creative Development

Collaborate with the Agency to develop creative for all elements of the marketing plan.

Ensures all creative is consistent with the master brand architecture and positioning.

Allow sufficient time for input from appropriate people.

Works to identify and develop new methods to drive creative efficiencies.

Internal

Provide support across marketing or select projects with cross-functional teams (e.g.: legal, packaging process and operations).

Serves as the main conduit to Supply Chain for production scheduling, raw material procurement, packaging and R&D for new product development in base product area.

Maintain marketing budget.

Provide brand leadership and support in the S&OP process.

Leadership

Create strong working relationships throughout company.

Provide clear vision for the brand and work to grow total business.

Proactively anticipate sales needs and manage internal and external expectations.

Identify and resolve brand issues.

Consistently demonstrate integrity, professional maturity, commitment and accountability.

Seek out developmental opportunities and actively participate in professional training initiatives and seminars training.

Take ownership of accountabilities and actively seek additional responsibilities.

Qualifications

Bachelor degree required, MBA strongly preferred.

Multicultural / fluent in Spanish.

Understanding of Brand Marketing strategy with knowledge of media, custom research, shopper behavior and new product development.

Solid understanding of marketing and consumer insight principles.

Must have a 360 marketing background and understand the fundamentals of local media.

Ability to project confidence in developing and executing strategy.

Experience in the Hispanic consumer marketing.

Minimum 6-8 years with strong consumer products organizations in brand management positions.

Full competency with IRI/Nielsen data (syndicated data sources).

Prior experience with DSD preferred.

Outstanding organizational skills to ensure tight deadlines are met both internally and externally.

Strong individual contributor to the development and execution of marketing plans.

Excellent communication skills, including written and presentation skills.

Economic value creation mindset.

Highly developed analytic and problem-solving skills.

Comfortable in a highly entrepreneurial environment and willing to roll up the sleeves and do whatever it takes to complete the task.

Working Conditions

Normal office environment with little exposure to noise, dust and temperatures.

The ability to lift, carry or otherwise move objects of up to 10 pounds is necessary.

Normally works a regular schedule of hours, however hours may vary depending on the project or assignment.

Must be able to travel 10-15% of the time.

Salary Range: $150,950.00 - $200,250.00