Marketing Manager

Marketing Manager

Bush Hog, RhinoAg, and Dixie Chopper are among the most recognized and successful brands in the Agricultural and Outdoor Power Equipment Market. Under direction from the Director of Sales & Marketing, the Marketing Manager accepts responsibility for the promotion of all Bush Hog, RhinoAg and Dixie Chopper products as well as the brand. This individual helps to develop the strategic marketing campaigns aligned with the objectives of the sales department. This individual with the help of the Marketing assistant must develop, build, design and maintain all marketing material to support sales including print, mail, videos, photographs, radio, publications, social media, and trade shows. Must implement all aspects of digital and social marketing that is relevant to our business and that will promote sales and help develop and strengthen the brand. Responsible for managing a Customer Relationship Management System (CRM). Responsible for all trademarks, logo designs, and legal requirements associated with those as it relates to advertising. Home base for this position is Selma, AL.

Core competencies for this position include:

Leading Change/Change Management

Leading People/Teamwork

Communication

Business Acumen

Results Driven

Essential functions of the job:

Develops and recommends marketing campaigns for new and existing products. Will work cross functionally with Sales and Product support to effectively market new products. Will analyze markets by geographical areas to make sure we are targeting the right customers and dealers for a particular region.

Recommends the appropriate trade shows, and organization meetings to attend. Manages the display of products and support literature/brochures for these events. Budgets, organizes and facilitates product launch and dealer meetings. Supplies cost effective marketing materials, giveaways and branding materials.

Plans and conducts periodic marketing meetings for the purpose of educating, and training on new developing marketing techniques and avenues. Conducts and participates in customer meetings, trade shows, and sales meetings.

Designs, maintains and updates website to be current, easy to use/ navigate using up-to-date technology. Incorporates all areas of social and digital marketing relevant to drive sales and grow the brand.

Assists in the preparation of advertising and sales promotion programs. Aides in the development of product videos and photographs to be used by marketing and sales. Designs and develops all product sales support literature.

Travels when necessary to support product and sales staff. Requires up to 20% travel.

Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).