Marketing Manager

Marketing Manager

The main function of the Marketing Manager is to successfully manage the integrated marketing communications, tactics and strategies that drive brand awareness and further promote Every Meal to its strategic partners and the key audiences it serves including corporate and community sponsors, individual donors, volunteers and area schools to which we provide services. Working in conjunction with development, program management and operations teams, the Marketing Manager will help define strategy whether it is brand awareness, email or direct mail fundraising appeal campaigns, or public relations outreach and assist in executing the plan. The Marketing Manager will help manage Every Meal’s social media channels and develop content for these channels as another brand-building tactic. Additionally, the Marketing Manager will write press releases, marketing emails and other marketing content as part of the overall integrated marketing communications strategy.

Key Responsibilities:

• Model Every Meal core values to all internal and external partners.
• Ensure all position related processes are understood and followed.
• Manage the go-to-market tactics including fundraising appeal campaigns for Every Meal to help meet its annual fundraising goal.
• Work with the development team to define and execute marketing strategy and communication plan(s) for corporate strategic partnerships.
• Write and manage approvals for Every Meal’s press releases and coordinate media plans and outreach.
• Manage creation of all marketing collateral for Every Meal.
• Create, curate, and manage content for Every Meal’s website and social media channels.
• Coordinate and execute public relations and outreach events including volunteer fairs, media interviews and secure speaking engagements for Every Meal leadership.
• Have a working knowledge of and ability to understand and coordinate SEO and Google Analytics.